My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
When they record their new band’s first single most musicians ask their friends for some help. So when Scots VIP piper Craig Weir decided to start his new band Craig Weir & The Cabalistic Cavalry he did too. Except the friends who helped him - by each reading a...read more
I recently had the pleasure of meeting a business owner whose business card has on the back lists of things he loves and hates. As well as being a great way to quickly share his personal and company values, it struck a chord with me – what would mine be? The first one...read more
I’ve attended a lot of events over the years, particularly since I set up my business almost five years ago. I usually take one of my cameras – just in case an opportunity to get a nice picture offers itself. “f8 and be there” as the infamous news photographer Weegee...read more
Thanks to The Courier and FSB Scotland for this profile of client Caltech Lifts and their MD Andrew Renwick. To find out more about Caltech Lifts, go to their website at http://www.caltechlifts.co.uk/...read more
FAQ: I can take pictures and videos with my iPhone – why should I pay for a professional photographer?
For most people these days most of their photography is done with their smartphone. We see the results everywhere online. Even in a Bentley advert, shot entirely on iPhones - https://youtu.be/lyYhM0XIIwU. What you can achieve with smartphones wouldn’t have been...read more
I plead guilty. But to what? Having had a rubbish website 🙁 Oh the shame of it. The embarrassment when I handed someone my business card and knew they’d probably go and look at it. Sometimes I’d tell them not to. But, of course, like telling someone not to think of...read more