My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Client News – St Andrews Principal heads speakers for 2017-18 season of changes at St Andrews Business Club
Professor Sally Mapstone, Principal of the University of St Andrews, heads the list of speakers for a 2017-18 season full of changes being announced by St Andrews Business Club. People doing business in North-East Fife are being invited to join club members and their...read more
As a professional photographer you’d expect me to say a picture is worth 1,000 words. We’ve all heard it before. And it’s true of great pictures which encapsulate a complex story or message in one, usually simple, form. What they share with great copywriting is the...read more
Craig Weir & the Cabalistic Cavalry played support to John Hassall & The April Rainers at The Green Room, Perth, last night. They played a great set. To see a selection of my photos, go to the Facebook album...read more
This is the appeal made by my wife whenever we go for a walk or on a day trip. The answer, of course, is ‘Yes’. It always has been. Why? Because I love capturing in photos interesting and beautiful things in the world around me. I have done since I first picked up a...read more
So, I'm now a poster boy for The Open University Business School MBA - http://www.open.ac.uk/scotland/alan-s-morrison Thanks for asking me The Open University in Scotland Read about the other featured graduates...read more
Angus celtic rock band Gleadhraich added another continent to their musical passports last week after taking New York Tartan Week by storm and meeting a Hollywood star in the process! After successful solo trips to the event the last two years, their leader,...read more
Five years ago today ASM Media & PR formally started business. No kidding! Exactly a year before, I’d left behind a 23-year career in journalism to see if I could successfully jump to the other side of the media business into PR. 12 months later I’d found I could...read more
When they record their new band’s first single most musicians ask their friends for some help. So when Scots VIP piper Craig Weir decided to start his new band Craig Weir & The Cabalistic Cavalry he did too. Except the friends who helped him - by each reading a...read more
I recently had the pleasure of meeting a business owner whose business card has on the back lists of things he loves and hates. As well as being a great way to quickly share his personal and company values, it struck a chord with me – what would mine be? The first one...read more
I’ve attended a lot of events over the years, particularly since I set up my business almost five years ago. I usually take one of my cameras – just in case an opportunity to get a nice picture offers itself. “f8 and be there” as the infamous news photographer Weegee...read more