My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.


My Top 10 Lessons to make 2018 great

Choose, rather than Accept, your Clients – using these elements from David Ogilvy’s classic list of 10 criteria clients should meet. 1. An opportunity to add value to their business. Do that and you’ll benefit too, if only reputationally. Find the people who value...

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Why good manners make the best business

Why good manners make the best business

This blog post came about as a result of something SBNN founder Mike Watson said recently which surprised me. “Do you know Alan, you’re one of the very few people who actually thank me for publishing a story?” It’s true. I always do. Not just to Mike, but all my media...

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