My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
People doing business in North-East Fife can learn how Modern Apprentices can help their business, and Scotland, at St Andrews Business Club’s next business learning event on February 28. In the learning lunch, to be held at The Old Course Hotel from 12.30pm, John...read more
People doing business in North-East Fife can make a date with St Andrews Business Club on Valentine’s Day to learn how best to make customers love their business by communicating their business messages effectively. In the latest event of the club’s season, to be held...read more
St Andrews Business Club has announced new business learning events open to all in the final part of its 2017-18 season. Anyone wishing to improve the business they work in, as well as network, is being invited to attend the events at The Old Course Hotel, which began...read more
Choose, rather than Accept, your Clients – using these elements from David Ogilvy’s classic list of 10 criteria clients should meet. 1. An opportunity to add value to their business. Do that and you’ll benefit too, if only reputationally. Find the people who value...read more
People doing business in North-East Fife are being invited to St Andrews Business Club’s event on January 24 to hear what to expect in the economy of North-East Fife in 2018. In the event, to be held at the Old Course Hotel from 5.30pm, Keith Winter, Executive...read more
Event Photography – Carnegie UK Trust – A Life-First Approach: What Citizens Want From Support Services
How much control should councils give citizens in deciding how services are delivered to them? Carnegie UK Trust has a new report with important ideas. Here are some of the photos I was commissioned to take at the Edinburgh report launch. Thanks to CUKT for asking me...read more
This blog post came about as a result of something SBNN founder Mike Watson said recently which surprised me. “Do you know Alan, you’re one of the very few people who actually thank me for publishing a story?” It’s true. I always do. Not just to Mike, but all my media...read more
Client news – Fife vintage specialist in 7th heaven as its brass padlocks are a bear necessity for Paddington 2 movie
The team at Fife vintage specialist Scaramanga is celebrating with marmalade sandwiches all round after two of its antique brass padlocks proved to be a bear necessity for the Paddington 2 movie, released in the UK today. The celebration is extra special because the...read more
People doing business in North-East Fife are being invited to a November 22 event where they can learn how to ensure they don’t incur fines of up to €20 million or more when the new General Data Protection Regulation (GDPR) comes into force next May. In the first...read more
It’s not yet clear what form Brexit will take, but St Andrews Business Club’s November 8 event will help company owners and managers develop a Brexit survival strategy for whatever happens. Three highly-qualified experts will speak at the event, to be held at the New...read more