My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Bank of England Agent for Scotland, William Dowson, and digital entrepreneur Chris van der Kuyl head the list of speakers being announced for a St Andrews Business Club 2018-19 season aiming to build on the record-breaking success of the last one. The 2017-18 season...read more
The Angus sports charity bringing the health and wellbeing benefits of rugby to youngsters is launching free Walking Rugby sessions to do the same for those who no longer feel able to play the regular game or want to get or stay active. Strathmore Rugby Club Community...read more
The team at Scots vintage specialist Scaramanga are feeling like dancing queens after some of their products were used as props in the all-star Hollywood summer musical movie Mama Mia! Here We Go Again, released in the UK today. The sequel to the 2008 global hit,...read more
Angus piper Craig Weir has added Michelle Obama to his long list of VIP audience members. Last night he played a variety of traditional Scottish songs to welcome her to a fundraising dinner at the EICC in Edinburgh organised by Sir Tom Hunter’s charity The Hunter...read more
A planned fundraising family fun day at Strathmore RFC in Forfar on Saturday was made extra special when The Calcutta Cup paid a visit for the first time. Played for annually between Scotland and England since 1879 after its creation from silver rupees on the demise...read more
The rugby academy founded by an Angus sports charity has scored a success in its first season. The academy, run by The Strathmore Rugby Club Community Trust at Strathmore RFC’s ground in Forfar, has run free sessions for male and female S1-S6 pupils 2-4pm on Friday...read more
Courier Country firms benefitting from Graduate Apprenticeships are urging others in the region not to miss the July 31 deadline to apply for their own. Developed by Skills Development Scotland, with support from the European Social Fund, Graduate Apprenticeships...read more
Scotland’s leading independent lift company, Caltech Lifts, is acquiring respected competitor Scotlifts Scotland Ltd in a deal set to grow it to £1.9m turnover and more than 1,000 lifts maintained across the UK. The family firm, founded in Dundee in 1978 by engineer...read more
Client News – Sales workshop delivering insights into sales customer relationship is university-recognised for prior learning and achievement
Experienced sales professionals without degrees now have a new asset they can gain to bolster their sales effectiveness and as recognition of prior learning. The two-day practice-based sales workshop has been developed by Peter Waggott, an experienced sales coach and...read more
Dundee family lift firm Caltech Lifts has helped Dundee Foodbank keep its essential service running and save vital funds by loaning it a van after its own came to the end of the road. On June 1 the foodbank van, which was donated by a local businessman in 2013 and has...read more