Client: Scaramanga
Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors.
He also designs and creates beautiful leather bags, briefcases and backpacks for men and women, made by expert artisans, combining timeless design and traditional skills with simple natural materials.
Campaign Objectives
For its PR campaign around its having supplied a variety of its products to five Hollywood movies released over 9 weeks, culminating in Indiana Jones and the Dial of Destiny, plus it now having supplied half of the Top 10 biggest-grossing movie series, Scaramanga agreed the following objectives for the campaign:
- Awareness of brand supplying its products to Peter Pan & Wendy, Fast X, The Little Mermaid, The Flash and Indiana Jones and the Dial of Destiny as well as half of the Top 10 biggest-grossing movie series
- Increase general brand awareness in Scotland and the UK
- Increase Views and Users on the Scaramanga website
- Increase Organic traffic to the Scaramanga website
- Place key brand messages
- Increase sales
Tactics
A News release was sent to Scotland-wide, regional and local media as well as regional business support organisations.
Channels
The channels used were:
- Earned – Scotland-wide, regional and local media as well as regional business support organisations.
- Shared – Scaramanga, ASM Media & PR and regional business support organisations social posts on Twitter, Facebook, LinkedIn and Instagram.
- Owned – Scaramanga email newsletter.
Campaign Outputs, Out-takes and Outcomes
- Earned media coverage across 14 offline and online channels including the BBC News Scotland website
- Brand Name Searches increased by 596%
- Organic Traffic to the Scaramanga website increased by 22% over the following month
- Direct Traffic to the Scaramanga website went up Up 10% over the following month.
- New Users of the website increased 10%
- 6 Key Messages placed
- Enquiries and orders from existing customers increased
- Sales increased
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