by Alan S. Morrison | Jun 27, 2025 | Business news, communications, marketing, PR, public relations
In a previous post I explained what Barcelona 3.0 Principles are and why people who pay for Public Relations should understand them and ask if the people they’re paying are using them to properly measure and evaluate the effectiveness, and therefore value, of the...
by Alan S. Morrison | Jun 3, 2025 | communications, PR, public relations
For understandable reasons, there’s training around, often free, for owners of small businesses to learn how to use public relations tools to get their business into the media themselves. Most give good basic advice and allow them to pitch their story to media they’d...
by Alan S. Morrison | Apr 2, 2025 | communications, PR, public relations
In 2023, a study by Champion Communications found 82% of B2B CEOs felt the PR measurements used in their organisation weren’t useful. But more than half (66%) of senior marketing decision-makers reported their PR measurement was “extremely accurate.” So...
by Alan S. Morrison | Dec 11, 2024 | ADHD, Case Study, Client news, communications, Local News, marketing, PR, public relations
The Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with disabilities to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Nov 29, 2024 | communications, PR, public relations
This is one of the first things business owners and organisation leaders ask me when we first meet to talk about how Public Relations can help them achieve their goals. The quick answer is it depends how relevant and useful to their readers, listeners or viewers each...
by Alan S. Morrison | Nov 26, 2024 | Business news, communications, marketing, PR, public relations, Social media
If you don’t work in the always-on opportunity-seeking worlds of Public Relations, Social Media, Marketing, Media or Politics, you may have heard of BlueSky by now but not have properly looked at it yet. In brief, it’s one of the newest social media platforms, backed...
