by asmadmin | Oct 9, 2026 | communications, Community news, Local News, PR, public relations
While so much of public relations and comms is about trying to maximise reach to target audiences in order to maximise the resulting Outcomes desired, it’s easy to forget that local news and local media still play an important role as channels. A few of the many...
by asmadmin | Apr 7, 2026 | brand awarness, communications, PR, public relations
You get an email or message asking you to be the guest interviewee on a podcast. Good news, right? The host has finally recognised your standout expertise in your field and is giving you the opportunity to showcase why you’re better than your rivals. Well, yes, it’s...
by asmadmin | Aug 22, 2025 | brand awarness, communications, marketing, PR, public relations, Social media
Here’s the uncomfortable truth about Social Media – the platforms love to sell you Reach as Views or Impressions because that’s something they can increase and decrease with their algorithms and make you pay cold hard cash for more of. This is why professional...
by asmadmin | Aug 1, 2025 | Accessible Communication, communications, Inclusivity, marketing, public relations, Social media
Six months ago I started posting vertical videos on LinkedIn because multiple sources, including Richard van der Blom and Social Media Today, said the algorithm had been changed to give most free organic reach to posts with vertical video. Also, I noticed some of my...
by asmadmin | Jul 22, 2025 | communications, marketing, public relations, Social media
One of the major things we use social media for is to generate traffic to our websites by sharing links in our posts. The problem is the social networks want you and your followers to stay on them and not be taken elsewhere by an outbound link. That’s why several...
by asmadmin | Jul 16, 2025 | communications, marketing, PR, public relations, reputation, Reputation management
In previous posts I’ve explained how best practice Public Relations is about helping your organisation achieve its goals via contributing to Business and Communication Outcomes and Impacts, media coverage is the Means and not the End of PR and Media Relations towards...
