by Alan S. Morrison | Jul 1, 2020 | communications, Covid-19, customer service, marketing, PR, public relations, reputation, Reputation management, stakeholder management
Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...
by Alan S. Morrison | Jun 23, 2020 | communications, Covid-19, customer service, Management, marketing, PR, public relations, reputation, Reputation management, Sales, Strategy, Trust
The existential fear created by the Covid-19 pandemic and resulting lockdown has generated a retreat to trusted brands according to Survata research quoted by Search Engine Land. This isn’t surprising. Most of us react to a threat we can’t challenge by retreating to...
by Alan S. Morrison | Mar 10, 2017 | CRM, customer service, Manners
I recently had the pleasure of meeting a business owner whose business card has on the back lists of things he loves and hates. As well as being a great way to quickly share his personal and company values, it struck a chord with me – what would mine be? The first one...
by Alan S. Morrison | Feb 7, 2017 | CRM, customer service, marketing, time management
I plead guilty. But to what? Having had a rubbish website 🙁 Oh the shame of it. The embarrassment when I handed someone my business card and knew they’d probably go and look at it. Sometimes I’d tell them not to. But, of course, like telling someone not to think of...
