by asmadmin | Nov 4, 2026 | advertising, Business news, communications, LinkedIn, marketing, PR, public relations, reputation, Reputation management, Social media
When you think of a social media influencer, you probably think of a young person posting fast-talking vertical videos about products and places they’ve experienced starting with a hook and going on to make noises by tapping on things (that’s ASMR) and feature what...
by asmadmin | Oct 9, 2026 | communications, Community news, Local News, PR, public relations
While so much of public relations and comms is about trying to maximise reach to target audiences in order to maximise the resulting Outcomes desired, it’s easy to forget that local news and local media still play an important role as channels. A few of the many...
by asmadmin | Apr 7, 2026 | brand awarness, communications, PR, public relations
You get an email or message asking you to be the guest interviewee on a podcast. Good news, right? The host has finally recognised your standout expertise in your field and is giving you the opportunity to showcase why you’re better than your rivals. Well, yes, it’s...
by asmadmin | Aug 22, 2025 | brand awarness, communications, marketing, PR, public relations, Social media
Here’s the uncomfortable truth about Social Media – the platforms love to sell you Reach as Views or Impressions because that’s something they can increase and decrease with their algorithms and make you pay cold hard cash for more of. This is why professional...
by asmadmin | Aug 1, 2025 | Accessible Communication, communications, Inclusivity, marketing, public relations, Social media
Six months ago I started posting vertical videos on LinkedIn because multiple sources, including Richard van der Blom and Social Media Today, said the algorithm had been changed to give most free organic reach to posts with vertical video. Also, I noticed some of my...
by asmadmin | Jul 31, 2025 | charity news, Client news, Community news, Disability sport, Local News, Mental Health, PR, public relations, Rugby News
Award-winning Angus rugby charity Strathmore Community Rugby Trust is extending its support of local people of all ages via rugby-based activities with a new grant scheme to help its players, coaches and volunteers fund taking their rugby further. The new Small Grants...
