by Alan S. Morrison | Mar 20, 2024 | Business news, Client news, marketing, Sales, Sales News
A UK-wide student sales competition being praised by Scots firms for identifying talented students to interview for hard-to-fill jobs is planning a bigger event next year. Speed-selling and sales meetings with experienced sales professionals were among a series of...
by Alan S. Morrison | May 2, 2023 | advertising, charity news, communications, Graphic design, marketing, PR, public relations, Public sector news, Sales, Social media
Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...
by Alan S. Morrison | Feb 1, 2021 | communications, Covid-19, Leadership, Management, PR, public relations, Reputation management, Sales, stakeholder management, Trust
This year’s Edelman Trust Barometer Survey reveals a series of opportunities for business leaders based on changes in how their different audiences apportion their trust. Trust, as we know, is vital for high performance internally as well as for gaining and...
by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales
In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management
In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...