The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer

The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer

This year’s Edelman Trust Barometer Survey reveals a series of opportunities for business leaders based on changes in how their different audiences apportion their trust. Trust, as we know, is vital for high performance internally as well as for gaining and...
PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

The existential fear created by the Covid-19 pandemic and resulting lockdown has generated a retreat to trusted brands according to Survata research quoted by Search Engine Land. This isn’t surprising. Most of us react to a threat we can’t challenge by retreating to...