by Alan S. Morrison | Nov 12, 2023 | Business news, customer service, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.”) because “We have based this not...
by Alan S. Morrison | Sep 22, 2022 | Case Study, Event planning, Management, Process optimisation, public relations, reputation, stakeholder management, Strategy
When I joined the volunteer Committee of St Andrews Business Club in April 2016, the club’s future was in doubt. Despite the previous Committee introducing evening events and inspiring successful business leaders as speakers at its breakfast events, membership was 59...
by Alan S. Morrison | Sep 21, 2022 | communications, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
by Alan S. Morrison | Mar 1, 2022 | communications, PR, public relations, Reputation management, stakeholder management, Trust
Trust between any organisation and its key stakeholders is vital for you to have any kind of meaningful relationship. The annual Edelman Trust Barometer provides global and national overviews of how trust between people and their governments, business and different...
by Alan S. Morrison | Feb 1, 2021 | communications, Covid-19, Leadership, Management, PR, public relations, Reputation management, Sales, stakeholder management, Trust
This year’s Edelman Trust Barometer Survey reveals a series of opportunities for business leaders based on changes in how their different audiences apportion their trust. Trust, as we know, is vital for high performance internally as well as for gaining and...
by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management
In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...