My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
An Angus sports charity set up to develop people through rugby is enjoying more success by helping a 16-year-old Edzell girl realise her dreams on and off the pitch. Niamh Pert was one of the founding members of the Stracathro Estates-sponsored Rugby Academy launched...read more
You may have read recently about how Digital Acceleration - a major change in how newspaper brands owned by JPI Media will work - is being introduced in Scotland. Why should you care and what will it mean for your business if you use PR as part of your marketing mix?...read more
A £39,000 Regional Selective Assistance (RSA) grant from Scottish Enterprise will help to realise the three-year growth plan being rolled out by Brechin-based 3D-printing specialist Angus 3D Solutions. Following on from its growth last year, partly thanks to a grant...read more
Two loyal staff at Tayport food processing equipment maker Foodmek have welcomed their apprentice successors at the firm as they each celebrate 40 years’ service. Jim Carson (77) and Robert Galloway (58), both from Dundee and turners at the company, say they’re...read more
North-East Fife food processing equipment maker Foodmek is activating an ambitious growth plan after securing £500,000 funding for it from the Scottish Loan Scheme (SLS), part of the Scottish Government’s Scottish Growth Scheme. The Tayport-based manufacturer of food...read more
The movie props success story of Fife vintage specialist Scaramanga continues today with the release of Disney fairytale sequel Maleficent: Mistress of Evil – the second in the franchise to feature their products. It’s the third Hollywood or major UK movie this year...read more
Award-winning entrepreneurs will share their inspiring success stories with students and business people at the annual University of St Andrews Enterprise Week Keynote event on October 7. The free event, open to all, to be held at The Byre Theatre from 5.30pm, will...read more
An award-winning businesswoman will tell attendees about marketing in today’s society at the first event of St Andrews Business Club’s new season on September 4 at the Old Course Hotel. In the event, starting 5.30pm, Eileen Cooper, owner of Limetree Consultancy, will...read more
Dundee-based Caltech Lifts has started work on the installation of its most expensive lift yet - a record-breaking multi-purpose one for the city’s new £100m waste-to-energy plant at Baldovie. The family firm, founded in the city in 1978 by engineer Howard Renwick and...read more
The Earl and Countess of Forfar have seen the work of Angus rugby charity The Strathmore Rugby Club Community Trust, on Their Royal Highnesses’ first visit to the town since The Earl was granted the title of The Earl of Forfar in March. As part of an afternoon of...read more