My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
It’s not good sending media a story if the supporting content you send is of the wrong type or in the wrong format. Here are a few useful tips to avoid missing out on coverage or having just text because you sent the wrong thing in the wrong format. Copyright Any...read more
Present and past members of St Andrews Business Club were joined by joined guests for a special dinner-dance at the Old Course Hotel last Friday to celebrate the club’s 70 years. Formed on January 24 1950 by ex-Provost George Bruce at the suggestion of local...read more
Scheduling a series of identical or similar social posts in Hootsuite can be time-consuming and boring. The good news is there’s a quick way to make a copy of one already scheduled, edit it and schedule it for a later date. This is really useful if you’re doing a...read more
That picture of you and your loved one on holiday is fine for your Facebook profile pic, but NOT your LinkedIn account! A simple headshot will create a more professional first impression to potential clients.read more
Leading Scottish manufacturing firm Angus 3D Solutions has spun out its traditional machining and manufacturing service as a separate company to meet demand and allow each to focus on their core markets. New firm Angus Machining Solutions Ltd is already working in...read more
Find the questions your target market wants answered in the FAQ section of your website by using Answer The...read more
DON'T take a work profile picture straight-on, with the subject standing against the wall - it'll look like a mugshot! Instead, have the subject away from any wall, at an angle, head turned towards the camera - like this one I took of client Andy Simpson, MD of Angus...read more
DON'T send your story to all the media you can think of! Relevance to their audience is the #1 thing they look for and only some will run your kind of story. The others will be annoyed and get a bad impression of your brand. A Chartered Institute of Public...read more
An Angus sports charity set up to develop people through rugby is enjoying more success by helping a 16-year-old Edzell girl realise her dreams on and off the pitch. Niamh Pert was one of the founding members of the Stracathro Estates-sponsored Rugby Academy launched...read more
DON'T shoot a selfie or group photo with a bright light behind you unless you want to be in silhouette. Instead, turn till it's lighting you and the background is appropriate.read more