My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Client News – Angus therapist’s portable desktop screen enabling vital face-to-face community support
A portable desktop screen co-designed by an Angus therapist and specialist manufacturing firm Angus 3D Solutions is enabling community support workers to continue vital face-to-face sessions in a Covid-secure way. The 60cm-square polycarbonate screen can be removed...read more
An £800 two-year strip sponsorship by Dundee family firm Caltech Lifts is being hailed as a gamechanger by Dundee West U15s coach Keith Chalmers. After Keith asked fellow lift engineer Neil Singer, whose son plays in the team, if Neil’s employer, Caltech Lifts, would...read more
[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...read more
It’s long been recognised in marketing that a third-party endorsement is one of the most marketing powerful tools you can use. The reason is that it helps build trust with people who’ve not done business with you before – making them more likely to enquire about your...read more
The Strathmore Community Rugby Trust (SCRT) has been recognised for its work promoting community health and wellbeing through rugby with a win at the Scottish Charity Awards. Last month, just 11 days after the Trust announced that His Royal Highness the Earl of Forfar...read more
Client News – Scots recruitment software innovator eTalent begins overseas expansion with appointment of Ireland Distributor
Scots recruitment software innovator eTalent has begun its overseas expansion with the appointment of Dublin-based Venture Financial Recruitment as its Ireland Distributor in a two-year £200k+ deal. Edinburgh-headquartered eTalent offers a unique AI-driven web...read more
While most UK retailers are announcing bad news, Scots vintage specialist Scaramanga is celebrating its products being seen for the first time on a global network TV drama. Innovative new show, The Third Day, starring Jude Law, Emily Watson and Naomie Harris,...read more
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...read more
Most people who’ve heard of or seen the term ‘PR’ or ‘Public Relations’, often in the news, have an understanding of what they think it is. But, for various reasons, what they understand is usually either wrong or, at best, only a partial picture. What they typically...read more
From the Archive – How we can all learn from how guerilla marketing was used to disarm real guerillas
This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...read more