My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Client News – Fife web development consultancy Horisk to create ESES City Region Deal Community Benefits portal
A new portal developed by Fife web consultancy Horisk Leslie Development will enable good causes and communities serving 1.3 million people across the six local authority areas of Fife, Edinburgh, the Lothians and Borders to directly make community benefit requests of...read more
Three philanthropic Dundee businessmen are helping a city children’s charity appeal for more donors so it can expand its storage, stop having to turn away donated items and help more families in need. Andrew Renwick, Managing Director of Caltech Lifts, first helped...read more
Client News – 360 virtual tours can help Scotland recover faster & more resiliently, even if 3rd Wave rolls back unlocking, say tour-using businesses & experts
360 virtual tours can help Scotland’s economy rebound faster and more resiliently, even if the third Covid wave rolls back unlocking, say businesses benefitting from using them during and after the second Lockdown, as well as sector experts. The retail, hospitality...read more
Scottish bespoke engineering company Foodmek is today celebrating both its 50th birthday and the continued success of its ambitious Scottish Enterprise-backed growth plan. Thanks to the quality of the products and service delivered by its highly-skilled, dedicated...read more
Client News – Focus Business Consultancy to accelerate Scottish Care members’ financial recovery as new utilities Preferred Supplier
Focus Business Consultancy, the new Preferred Supplier for utilities for members of Scottish Care, is looking forward to using its jargon-free consultative approach to help them accelerate their financial recovery from a particularly tough 15 months through better...read more
Client News – St Andrews café reopening with more inclusive welcome & facilities for all, including ‘Long Covid’ sufferers
Award-winning St Andrews social enterprise café Zest is reopening for takeaway on Thursday April 15 with an even more inclusive welcome thanks to its latest staff training and investment during Lockdown. Well before the latest lockdown began, the South Street social...read more
An award-winning Angus sports charity’s walking rugby project for adults has resumed – but now it’s helping locals tackle Lockdown lard and isolation as well as helping build Covid resilience and recovery. Strathmore Community Rugby Trust began its walking rugby...read more
As I said in my blog last year, public relations is about your reputation and your relationships with your publics – those people you wish to have a positive relationship with. So how does the process of public relations work? Process Since adopting the ‘Barcelona...read more
Client News – New FP Club President Ken Russell aims to increase mutual support between club and school community
New Stewart's Melville College FP Club President Ken Russell aims to increase the mutual support between the club and the school community during his presidency as well as seek donations for the school’s Access to Excellence Bursary Fund from the wider business...read more
https://youtu.be/rVu5Fh3l_oU Angus primary pupils are once again benefitting from a local sports charity’s award-winning autism-friendly rugby sessions thanks to Zoom and kit bought with Scottish Government grant funding. Strathmore Community Rugby Trust began its...read more