Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – Primary pupils overcoming emotional blocks to effective learning with portable ‘trail mats’ designed by Angus therapist
Scores of Angus primary pupils are being helped to overcome temporary emotional barriers to learning by innovative mats designed by a local therapist. Therapist Gail Penman is a director of North East Wellbeing Solutions CIC (known as NEWSolutions CIC) and, alongside...
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Client News – Wizard! – new Harry Potter film helps Scots vintage firm score monthly hat-trick of Hollywood supply roles on way to record year
New Harry Potter Wizarding World movie Fantastic Beasts: The Secrets of Dumbledore has helped Scots vintage lifestyle specialist Scaramanga score its first monthly hat-trick of Hollywood supply roles on its way to a record year providing props for the silver screen....
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Client News – St Andrews makers’ market seeks more NE Fife charities to help
A charitable St Andrews monthly market set up last year which has already raised more than £1,000 for local charities while supporting makers, bakers and artists is seeking more North-East Fife charities to donate to. Rose & Thistle Markets, which is set to have its...
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How can SMEs build trust with key stakeholders?
Trust between any organisation and its key stakeholders is vital for you to have any kind of meaningful relationship. The annual Edelman Trust Barometer provides global and national overviews of how trust between people and their governments, business and different...
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Case Study – Scaramanga Paddington 2 PR campaign
Client Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs beautiful leather bags, briefcases and backpacks for men and women, made by expert artisans, combining...
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Client News – Angus celtic rockers hit high note with Calcutta Cup gig
Angus celtic rock band Gleadhraich started their 2022 season with a dream gig - playing to thousands of jubilant fans after Scotland’s dramatic Calcutta Cup win at Murrayfield. The Carnoustie band won the 30-minute post-whistle show to a packed stadium of fans from...
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PR Client News – Horisk-developed platform helped maintain rigour of Crown Estate Scotland wind farm bid process and make progress towards Scotland’s net zero targets
Fife web consultancy Horisk Leslie Development has helped Crown Estate Scotland (CES) take a big step towards achieving Scotland’s net zero targets by developing the ScotWind Evaluation Platform website used to score bids to lease areas of Scotland’s seabed for...
read moreClient News – Rugby charity offering visually-impaired Taysiders weekly sessions
Award-winning local charity the Strathmore Community Rugby Trust is offering visually-impaired adults in Tayside the chance to improve their physical and mental wellbeing through specially-modified weekly rugby sessions. The trust, which is based in Forfar, is looking...
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Case Study – Foodmek 50th Birthday PR campaign
Client Foodmek Ltd provides design, manufacturing and installation engineering solutions, mainly for the food and drink industries. It supplies some of the largest food processing plants in the UK and has exported to more than 20 countries since its foundation in...
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How do I get my business into the media?
This is a question I get asked a lot. Most often when a business owner first contacts me about doing some public relations. But there are some hidden issues wrapped up in this question you need to understand. Issues Firstly, getting your business or organisation...
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