Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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PR – Managing stakeholder expectations – how to be less like Boris & Matt and more like Michael

Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...

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PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

The existential fear created by the Covid-19 pandemic and resulting lockdown has generated a retreat to trusted brands according to Survata research quoted by Search Engine Land. This isn’t surprising. Most of us react to a threat we can’t challenge by retreating to...

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Why just calling for the 2-metre rule to be relaxed to enable your business to be profitable may actually endanger its survival. And what you should do instead

Why just calling for the 2-metre rule to be relaxed to enable your business to be profitable may actually endanger its survival. And what you should do instead

There’s a huge and increasingly-urgent debate taking place between governments and businesses still locked down because of Covid-19 over the ‘social distance’ they’ll have to operate when they can reopen. Pubs, restaurants and others types of businesses have been...

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10 reasons why the Covid-19 newspaper sales dip isn’t the end of PR. And 17 why you need a PR pro to get the most out of it

10 reasons why the Covid-19 newspaper sales dip isn’t the end of PR. And 17 why you need a PR pro to get the most out of it

The Covid-19 pandemic has provided plenty of stories for print media. But it’s been bad news for them in terms of sales of print editions and advertising since the start of the UK lockdown. The number of people buying print editions while shopping or making other...

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