Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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Client News – Double-0 heaven – Bond fan who named his Fife vintage firm after ‘70s villain Scaramanga plays Q to new movie

Client News – Double-0 heaven – Bond fan who named his Fife vintage firm after ‘70s villain Scaramanga plays Q to new movie

15 years to the month after a Fife James Bond fan named his new company after The Man With The Golden Gun villain Scaramanga, he's celebrating supplying two of its products to the new 007 movie No Time To Die. In September 2006, marketer Carl Morenikeji decided to...

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Client News – St Andrews groups launching Let’s Chat! ‘friendship café’ events to combat loneliness

Client News – St Andrews groups launching Let’s Chat! ‘friendship café’ events to combat loneliness

Four St Andrews-based organisations, including social enterprise We Are Zest, have teamed up to launch a new twice-weekly ‘friendship café’ event to help locals and students overcome loneliness and isolation made worse by lockdowns with coffee and chat. On Monday...

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Client News – Andrew Carnegie musical starring his great-great-great-grandson to go global for first time in online Edinburgh Fringe

Client News – Andrew Carnegie musical starring his great-great-great-grandson to go global for first time in online Edinburgh Fringe

A video of the musical about the life of legendary Fife businessman and philanthropist Andrew Carnegie, starring his great-great-great grandson in the title role, will be available to a global audience for the first time as part of this year’s online Edinburgh Fringe....

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Client News – Fife web development consultancy Horisk to create ESES City Region Deal Community Benefits portal

Client News – Fife web development consultancy Horisk to create ESES City Region Deal Community Benefits portal

A new portal developed by Fife web consultancy Horisk Leslie Development will enable good causes and communities serving 1.3 million people across the six local authority areas of Fife, Edinburgh, the Lothians and Borders to directly make community benefit requests of...

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Client News – 360 virtual tours can help Scotland recover faster & more resiliently, even if 3rd Wave rolls back unlocking, say tour-using businesses & experts

Client News – 360 virtual tours can help Scotland recover faster & more resiliently, even if 3rd Wave rolls back unlocking, say tour-using businesses & experts

360 virtual tours can help Scotland’s economy rebound faster and more resiliently, even if the third Covid wave rolls back unlocking, say businesses benefitting from using them during and after the second Lockdown, as well as sector experts. The retail, hospitality...

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Client News – Focus Business Consultancy to accelerate Scottish Care members’ financial recovery as new utilities Preferred Supplier

Client News – Focus Business Consultancy to accelerate Scottish Care members’ financial recovery as new utilities Preferred Supplier

Focus Business Consultancy, the new Preferred Supplier for utilities for members of Scottish Care, is looking forward to using its jargon-free consultative approach to help them accelerate their financial recovery from a particularly tough 15 months through better...

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