Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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BlueSky – should you join & what to do if that’s a yes
If you don’t work in the always-on opportunity-seeking worlds of Public Relations, Social Media, Marketing, Media or Politics, you may have heard of BlueSky by now but not have properly looked at it yet. In brief, it’s one of the newest social media platforms, backed...
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Client News – First NE Fife adult ADHD support group starts soon thanks to St Andrews social enterprise café owner
The first adult ADHD support group for people in North-East Fife starts on December 2 after St Andrews social enterprise café owner Lisa Cathro discovered there was a need for a group for adults in the area. Earlier this year, Lisa, who owns and runs award-winning...
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Should you put an outbound link in a LinkedIn post or the Comments?
If you’re a regular user of LinkedIn, for some time you’ll have seen many users posting links to external websites in the Comments of their post instead of the body. This started because people who study these things reckoned the LinkedIn algorithm is reach-penalising...
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How should I use hashtags on LinkedIn?
If you’re still using hashtags to flag #topics in Linkedin posts to the algorithm, you’ve been wasting your time for months. Hashtags have been used for several years on social platforms to allow users to tell others and the algorithm what topics are in the post – so...
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Client News – Lord of the Rings & Game of Thrones TV shows join Scaramanga’s impressive global entertainment franchise client list
Scottish vintage lifestyle products retailer Scaramanga is celebrating after adding Game of Thrones and Lord of the Rings TV prequels House of the Dragon and Lord of the Rings: The Rings of Power to its already-extensive list of global entertainment franchise props...
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PR explained – Why Reach is vanity and Outcomes & Impacts are sanity
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
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Client News – Clubhouse extension enables Strathmore RFC to increase its community hub role
The completion of an extension to its clubhouse in Forfar has enabled Strathmore Rugby Club to further increase its role as a hub for the community of the Strathmore Valley as well as improve its facilities and inclusivity on the playing side. The £250,000 two-storey...
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Case Study – Big 5 Movies Summer 2023 PR campaign
Client: Scaramanga Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs and creates beautiful leather bags, briefcases and backpacks for men and women, made by expert...
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PR explained – Why Public Relations isn’t just icing for your cake
Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
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Client News – Universities sales contest praised by Scots firms will grow for 2025
A UK-wide student sales competition being praised by Scots firms for identifying talented students to interview for hard-to-fill jobs is planning a bigger event next year.
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