Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – Double-0 heaven – Bond fan who named his Fife vintage firm after ‘70s villain Scaramanga plays Q to new movie
15 years to the month after a Fife James Bond fan named his new company after The Man With The Golden Gun villain Scaramanga, he's celebrating supplying two of its products to the new 007 movie No Time To Die. In September 2006, marketer Carl Morenikeji decided to...
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Client News – St Andrews groups launching Let’s Chat! ‘friendship café’ events to combat loneliness
Four St Andrews-based organisations, including social enterprise We Are Zest, have teamed up to launch a new twice-weekly ‘friendship café’ event to help locals and students overcome loneliness and isolation made worse by lockdowns with coffee and chat. On Monday...
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Client News – Cupar vintage firm celebrates 15th birthday and new film with foodbank fundraiser
Cupar vintage lifestyle firm Scaramanga is celebrating its 15th birthday and a new Hollywood movie client by holding a fundraiser for Cupar foodbank. The firm, which employs eight people at its Prestonhall Industrial Estate base, has been running a series of...
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Client News – Andrew Carnegie musical starring his great-great-great-grandson to go global for first time in online Edinburgh Fringe
A video of the musical about the life of legendary Fife businessman and philanthropist Andrew Carnegie, starring his great-great-great grandson in the title role, will be available to a global audience for the first time as part of this year’s online Edinburgh Fringe....
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Client News – Fife web development consultancy Horisk to create ESES City Region Deal Community Benefits portal
A new portal developed by Fife web consultancy Horisk Leslie Development will enable good causes and communities serving 1.3 million people across the six local authority areas of Fife, Edinburgh, the Lothians and Borders to directly make community benefit requests of...
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Client News – Dundee business trio ask ‘Can you help Togs help more tots?’
Three philanthropic Dundee businessmen are helping a city children’s charity appeal for more donors so it can expand its storage, stop having to turn away donated items and help more families in need. Andrew Renwick, Managing Director of Caltech Lifts, first helped...
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Client News – 360 virtual tours can help Scotland recover faster & more resiliently, even if 3rd Wave rolls back unlocking, say tour-using businesses & experts
360 virtual tours can help Scotland’s economy rebound faster and more resiliently, even if the third Covid wave rolls back unlocking, say businesses benefitting from using them during and after the second Lockdown, as well as sector experts. The retail, hospitality...
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Client News – Foodmek celebrates 50 years with growth plan success
Scottish bespoke engineering company Foodmek is today celebrating both its 50th birthday and the continued success of its ambitious Scottish Enterprise-backed growth plan. Thanks to the quality of the products and service delivered by its highly-skilled, dedicated...
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Client News – Focus Business Consultancy to accelerate Scottish Care members’ financial recovery as new utilities Preferred Supplier
Focus Business Consultancy, the new Preferred Supplier for utilities for members of Scottish Care, is looking forward to using its jargon-free consultative approach to help them accelerate their financial recovery from a particularly tough 15 months through better...
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Client News – St Andrews café reopening with more inclusive welcome & facilities for all, including ‘Long Covid’ sufferers
Award-winning St Andrews social enterprise café Zest is reopening for takeaway on Thursday April 15 with an even more inclusive welcome thanks to its latest staff training and investment during Lockdown. Well before the latest lockdown began, the South Street social...
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