Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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Client News – Indiana Jones film locks in Scaramanga’s reputation as a go-to movie supplier for vintage items

Client News – Indiana Jones film locks in Scaramanga’s reputation as a go-to movie supplier for vintage items

The UK release of Indiana Jones and the Dial of Destiny on Wednesday [June 28] will lock in Scots firm Scaramanga’s place as a go-to supplier of vintage lifestyle items to Hollywood movies – as it’ll be the fifth Tinseltown flick with its products released in just...

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Client News – Public sector projects performance helps Horisk win Best Small Business at 2023 Fife Business Awards

Client News – Public sector projects performance helps Horisk win Best Small Business at 2023 Fife Business Awards

An excellent record of delivering easy-to-use, secure and accessible online platforms for high-profile public sector projects has helped Fife web consultancy Horisk Leslie Development win the Small Business award at the 2023 Fife Business Awards. The Fife web...

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Why the new AI tools will make your people’s communication skills vital for Sustainable Competitive Advantage

Why the new AI tools will make your people’s communication skills vital for Sustainable Competitive Advantage

The rapid influx of the new wave of Artificial Intelligence (AI) tools – from ChatGPT and DALL-E to Google Bard and New Bing Chat AI Chat – have brought predictions of job losses as processes currently done by people will in future be processed by AI-driven IT. Many...

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Microsoft Designer – how everyday useful is it for PR & Comms?

Microsoft Designer – how everyday useful is it for PR & Comms?

Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...

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