My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Shoppers in Dunfermline got a sneak preview of the Andrew Carnegie musical starring his great-great-great grandson at the weekend. 28-year-old singing teacher Joe Whiteman, who’s descended from the legendary Scots businessman and philanthropist on his mother’s side,...read more
A Dunfermline woman performing in the Andrew Carnegie musical at the town’s Carnegie Hall this month will also be helping it raise money for the ovarian cancer charity created in memory of her late sister. Carnegie - The Star Spangled Scotchman, written by Dunfermline...read more
Sector-leading North-East 3D printing start-up Angus 3D Solutions Ltd is celebrating being named a Finalist in three categories of the prestigious 2019 Insider Made In Scotland Awards. The Brechin company, founded and led by global manufacturing veteran Andy Simpson...read more
Members of the Caravan and Motorhome Club (CAMC) can now buy cutting-edge off-grid power products at privileged prices after a young Scottish company signed its second deal with a major membership organisation. Powercases (Scotland) Ltd, headed by sales coach Peter...read more
Women’s Enterprise Scotland Chief Executive Carolyn Currie is the speaker at St Andrews Business Club’s AGM Evening on Wednesday May 15, to which non-members are invited after the AGM formalities. To be held at the Old Course Hotel from 6.15pm, Carolyn Currie will...read more
Client News – Scots vintage firm Scaramanga helping real-life Dumbos get new home to celebrate 10th movie role
Scots vintage specialist Scaramanga is helping real-life Dumbos get a new home to celebrate Disney movie Dumbo, released today, becoming the 10th film it’s seen its products used in. Two years ago the Cupar firm received two orders from props buyers for the...read more
People doing business in North-East Fife can learn about developing a well-planned exit strategy for their business at St Andrews Business Club’s breakfast event on April 3. In the fourth event of the club’s season, to be held at the Old Course Hotel from 7.30 am,...read more
Client News – Scots coach appointed Communications & Marketing Director of European Mentoring & Coaching Council UK
Peter Waggott, Managing Director of Dundee-based sales consultancy Vertical Motives, has been appointed Communications & Marketing Director of the European Mentoring & Coaching Council UK (EMCC UK). An experienced sales and management coach delivering workshops in the...read more
A North-East Fife man living on the autism spectrum is planning a career in hospitality management rather than a life limited to unpaid volunteering or low-skill jobs thanks to completing a second Modern Apprenticeship at a St Andrews social enterprise café. Hamish...read more
Two inspiring award-winning female entrepreneurs will share their stories and advice in the second annual St Andrews Business Club event to celebrate International Women’s Day. In the event, to be held at the Old Course Hotel from 5.30pm on March 6, Angie Foreman and...read more