Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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Client News – Clubhouse extension enables Strathmore RFC to increase its community hub role

Client News – Clubhouse extension enables Strathmore RFC to increase its community hub role

The completion of an extension to its clubhouse in Forfar has enabled Strathmore Rugby Club to further increase its role as a hub for the community of the Strathmore Valley as well as improve its facilities and inclusivity on the playing side. The £250,000 two-storey...

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PR explained – What is framing and why is it important in Public Relations?

PR explained – What is framing and why is it important in Public Relations?

Lady Mone's commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on a...

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PR Explained – Why Booths restaffing tills is more than just good PR

In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.") because "We have based this not only on what...

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