Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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Client News – Focus Business Consultancy to accelerate Scottish Care members’ financial recovery as new utilities Preferred Supplier

Client News – Focus Business Consultancy to accelerate Scottish Care members’ financial recovery as new utilities Preferred Supplier

Focus Business Consultancy, the new Preferred Supplier for utilities for members of Scottish Care, is looking forward to using its jargon-free consultative approach to help them accelerate their financial recovery from a particularly tough 15 months through better...

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Client News – St Andrews café reopening with more inclusive welcome & facilities for all, including ‘Long Covid’ sufferers

Client News – St Andrews café reopening with more inclusive welcome & facilities for all, including ‘Long Covid’ sufferers

Award-winning St Andrews social enterprise café Zest is reopening for takeaway on Thursday April 15 with an even more inclusive welcome thanks to its latest staff training and investment during Lockdown. Well before the latest lockdown began, the South Street social...

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The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer

The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer

This year’s Edelman Trust Barometer Survey reveals a series of opportunities for business leaders based on changes in how their different audiences apportion their trust. Trust, as we know, is vital for high performance internally as well as for gaining and...

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