My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
The British Sailing Team has announced that Powercases has become the latest Official Supplier to the team - providing athletes and coaches with a range of portable charging options to keep them on the move. Powercases is a 21st Century technology company developing...read more
Sector-leading Scottish 3D printing start-up Angus 3D Solutions Ltd has enabled the next stage of its growth strategy by adding its first employee. Engineer John MacLeod (29), from Brechin, has joined the innovative additive manufacturing company led by industry...read more
North-East Fife business people can learn from others’ success stories at the next event being held by St Andrews Business Club on June 5. Members of the club, drawn at random on the night, will share their favourite business success story at the event, which...read more
An Angus sports charity has introduced autism-friendly rugby sessions for primary school pupils to Scotland to help them and their parents. The Strathmore Rugby Club Community Trust, based in Forfar, is holding the new free weekly sessions for Angus Primary 1-7 pupils...read more
St Andrews Business Club has reported a second successive year of growth to record levels. In his President’s Report at Wednesday night’s AGM Evening, held at the Old Course Hotel, outgoing President, Alan S. Morrison, reported Club membership was now 120 people – 17...read more
The Andrew Carnegie musical set to begin a two-night run at Carnegie Hall, Dunfermline, tomorrow night is to be featured in a new book about how people have linked Britain and America. The book, being written by award-winning journalist, writer and broadcaster Lindsay...read more
Shoppers in Dunfermline got a sneak preview of the Andrew Carnegie musical starring his great-great-great grandson at the weekend. 28-year-old singing teacher Joe Whiteman, who’s descended from the legendary Scots businessman and philanthropist on his mother’s side,...read more
A Dunfermline woman performing in the Andrew Carnegie musical at the town’s Carnegie Hall this month will also be helping it raise money for the ovarian cancer charity created in memory of her late sister. Carnegie - The Star Spangled Scotchman, written by Dunfermline...read more
Sector-leading North-East 3D printing start-up Angus 3D Solutions Ltd is celebrating being named a Finalist in three categories of the prestigious 2019 Insider Made In Scotland Awards. The Brechin company, founded and led by global manufacturing veteran Andy Simpson...read more
Members of the Caravan and Motorhome Club (CAMC) can now buy cutting-edge off-grid power products at privileged prices after a young Scottish company signed its second deal with a major membership organisation. Powercases (Scotland) Ltd, headed by sales coach Peter...read more