Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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PR explained – What is framing and why is it important in Public Relations?

PR explained – What is framing and why is it important in Public Relations?

Lady Mone's commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on a...

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PR Explained – Why Booths restaffing tills is more than just good PR

PR Explained – Why Booths restaffing tills is more than just good PR

In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.") because "We have based this not only on what...

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Client News – Cupar vintage firm celebrating Marvel-ous 25th silver screen supply success with free in-store family treasure hunt

Client News – Cupar vintage firm celebrating Marvel-ous 25th silver screen supply success with free in-store family treasure hunt

Cupar vintage specialist Scaramanga is holding a free in-store family treasure hunt from today to celebrate the release of the 25th movie to included its products – The Marvels. Families and groups going in-store at the Prestonhall Industrial Estate from today till...

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Client News – Indiana Jones film locks in Scaramanga’s reputation as a go-to movie supplier for vintage items

Client News – Indiana Jones film locks in Scaramanga’s reputation as a go-to movie supplier for vintage items

The UK release of Indiana Jones and the Dial of Destiny on Wednesday [June 28] will lock in Scots firm Scaramanga’s place as a go-to supplier of vintage lifestyle items to Hollywood movies – as it’ll be the fifth Tinseltown flick with its products released in just...

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