Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – Clubhouse extension enables Strathmore RFC to increase its community hub role
The completion of an extension to its clubhouse in Forfar has enabled Strathmore Rugby Club to further increase its role as a hub for the community of the Strathmore Valley as well as improve its facilities and inclusivity on the playing side. The £250,000 two-storey...
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Case Study – Big 5 Movies Summer 2023 PR campaign
Client: Scaramanga Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs and creates beautiful leather bags, briefcases and backpacks for men and women, made by expert...
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PR explained – Why Public Relations isn’t just icing for your cake
Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
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Client News – Universities sales contest praised by Scots firms will grow for 2025
A UK-wide student sales competition being praised by Scots firms for identifying talented students to interview for hard-to-fill jobs is planning a bigger event next year.
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Client News – Brothers buy £1m new HQ to enable next phase of Caltech Lifts’ £6m growth plan, including even better service
The brothers who run Caltech Lifts have unlocked the next phase of its plan to grow to £6m turnover and improve its service by buying a new HQ building in Dundee with warehouses and rental offices for £1m.
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Client News – Scottish parents praising first illustrated verse book in Scots in a new inclusive environmental Scottish fable world for today’s kids
Scottish parents are praising the first illustrated verse book in Scots in a new inclusive environmental Scottish fable world for young children relevant to today’s culture created by a pair of creative Scots.
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PR explained – What is framing and why is it important in Public Relations?
Lady Mone's commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on a...
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Client News – Montrose people tell community council how Seagreen micro-grants it allocated have powered positive local projects
Montrose community project members have described how Seagreen Community Benefit micro-grants allocated by Montrose Community Council have enabled them to make positive changes for local people. The Seagreen Community Benefit Fund has been established to benefit...
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Client News – Agricar Group joins the team of Angus rugby charity’s sponsors
Agriculture and construction equipment and services group Agricar has joined the team of sponsors of award-winning Angus sports and wellbeing charity Strathmore Community Rugby Trust. The trust was founded in 2017 to increase public participation in sport,...
read morePR Explained – Why Booths restaffing tills is more than just good PR
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.") because "We have based this not only on what...
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