My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Members of the Caravan and Motorhome Club (CAMC) can now buy cutting-edge off-grid power products at privileged prices after a young Scottish company signed its second deal with a major membership organisation. Powercases (Scotland) Ltd, headed by sales coach Peter...read more
Women’s Enterprise Scotland Chief Executive Carolyn Currie is the speaker at St Andrews Business Club’s AGM Evening on Wednesday May 15, to which non-members are invited after the AGM formalities. To be held at the Old Course Hotel from 6.15pm, Carolyn Currie will...read more
Client News – Scots vintage firm Scaramanga helping real-life Dumbos get new home to celebrate 10th movie role
Scots vintage specialist Scaramanga is helping real-life Dumbos get a new home to celebrate Disney movie Dumbo, released today, becoming the 10th film it’s seen its products used in. Two years ago the Cupar firm received two orders from props buyers for the...read more
People doing business in North-East Fife can learn about developing a well-planned exit strategy for their business at St Andrews Business Club’s breakfast event on April 3. In the fourth event of the club’s season, to be held at the Old Course Hotel from 7.30 am,...read more
Client News – Scots coach appointed Communications & Marketing Director of European Mentoring & Coaching Council UK
Peter Waggott, Managing Director of Dundee-based sales consultancy Vertical Motives, has been appointed Communications & Marketing Director of the European Mentoring & Coaching Council UK (EMCC UK). An experienced sales and management coach delivering workshops in the...read more
A North-East Fife man living on the autism spectrum is planning a career in hospitality management rather than a life limited to unpaid volunteering or low-skill jobs thanks to completing a second Modern Apprenticeship at a St Andrews social enterprise café. Hamish...read more
Two inspiring award-winning female entrepreneurs will share their stories and advice in the second annual St Andrews Business Club event to celebrate International Women’s Day. In the event, to be held at the Old Course Hotel from 5.30pm on March 6, Angie Foreman and...read more
A sector-leading Scots 3D printing start-up is starting to deliver the up to £1 billion potential benefits to the Scottish economy by producing its first pieces using the UK’s first commercially-available Markforged Metal-X metal printer. Last year Zero Waste Scotland...read more
St Andrews social enterprise café We Are Zest is so committed to its work helping young people that it’s not buying a new plaque to show it’s earned Investors in Young People (IIYP) accreditation for the second time in four years! Instead, the self-funding ethical...read more
People doing business in North-East Fife can learn how to use research to drive innovation and business growth at St Andrews Business Club’s next event on February 13. In the joint event with Business Gateway Fife, to be held at the Old Course Hotel from 5.30pm,...read more