An award-winning businesswoman will tell attendees about marketing in today’s society at the first event of St Andrews Business Club’s new season on September 4 at the Old Course Hotel.
In the event, starting 5.30pm, Eileen Cooper, owner of Limetree Consultancy, will use examples to stimulate thought on marketing in today’s society and how brands have had to adapt their message to a modern world. Topics will include personalisation, automation and channel selection.
Eileen Cooper has been working in marketing for more than 23 years and has a degree in Business Administration with Marketing, a Diploma in Digital Marketing and is both a Fellow of The Institute of Direct and Digital Marketing (The IDM) and a Member of The Chartered Institute of Marketing.
Eileen launched Limetree, her award-winning marketing & business consultancy, in Aberdeen in 2009. It’s now based in Perth, where she lives.
She helps businesses from a range of sectors with marketing by providing support, consultancy, design and training through mixing theory with practical experience to develop marketing strategies that drive results.
Anyone wanting to learn about this important topic for business, as well as network, is asked to book via Eventbrite.
Details of all the club’s events, most of which are open to non-members, and how to join are available on its website at www.standrewsbusinessclub.co.uk and Eventbrite.