Your reputation is always on the line and with it your relationship with existing and potential customers.
Public relations is about ensuring they have a positive feeling about your business by building a positive relationship with them through telling your stories which connect with your target audiences.
What can PR do for your business?
- Boost your reputation
- Increase brand awareness
- Increase business
- Talk to your key people
- Boost morale
A journalist for almost 23 years, I moved from gamekeeper to poacher in August 2011 and since 2012 have been providing PR services to award-winning SMEs based in Tayside and Fife as well as some pro bono work.
Below are case study videos of campaigns conducted for clients.
Media relations: No-one knows the media better than a former member of the media corps. I can plan, execute and evaluate a campaign to give you the best chance of getting the media coverage you’re after – whether it’s to boost your profile or position you as a thought leader in your market.
Event PR: Not sure how to handle the media or get the right photos from your event or exhibition? I can do both at a fraction of the cost of hiring both a PR and a photographer.
Crisis PR: When something goes horribly wrong involving your business, your reputation is on the line. I can help you plan for the worst and deal with the crisis if it happens.
Media training: Want to come across well on radio, TV or in your corporate videos? I can help you avoid the pitfalls and get your messages across with one-to-one media training.