PR
Your reputation is always on the line and with it your relationship with your key stakeholders, including existing and potential customers.
Public relations is about ensuring they have a positive feeling about your business or organisation – through building a positive relationship with them through direct and indirect means of stakeholder management such as media relations and community outreach.
What can PR do for your business?
- Boost your reputation and trust
- Increase brand awareness
- Increase business
- Talk to your key stakeholders – internal as well as external
- Boost morale
A photo-journalist and editor for almost 23 years, I moved from gamekeeper to poacher in August 2011 and since 2012 have been providing PR services to award-winning SMEs based in Tayside and Fife as well as some pro bono work.
I’ve been a Member of the Chartered Institue of Public Relations since 2019 and a CIPR Accredited PR Practitioner since April 2020.
Watch below examples of past client campaigns and read some of the many testimonials I’ve received as a result.
Services
Media relations: No-one knows the media better than a former member of the media corps and I have both broadcast and print experience. I can plan, execute and evaluate a campaign to give you the best opportunity of getting the positive media coverage you’re after to reach and influence your target audiences – whether it’s to boost your profile or position you as a thought leader in your market. See my highlights video for the results I’ve got for clients and why they recommend me.
Event PR: Not sure how to use the media to promote your event or get the right photos from your event or exhibition? I can do both at a fraction of the cost of hiring both a PR and a photographer.
Crisis PR: When something goes horribly wrong involving your business, your reputation is on the line. I can help you plan for the worst and manage the crisis if it happens so your hard-won reputation and brand aren’t destroyed. Done right, they can be improved!
Reputation management: A good reputation is essential to gain the trust you need to do do business. It’s hard won and easily lost. I can help you manage your reputation so perception of you and your organisation helps you ahcieve your goals.
Stakeholder management: What do the people crucial to the success of your organisation think about it? I can help you manage and improve those relationships.
Internal communications: You can’t succeed without the backing of your internal stakeholders. Communicating effectively with them is crucial.
Media training: Want to come across well on radio, TV or in your corporate videos? I can help you avoid the pitfalls and get your messages across with one-to-one media training.
