Some of the media coverage ASM Media & PR has gained for its clients

Your reputation is always on the line and with it your relationship with your key stakeholders, including existing and potential customers.

Public relations is about ensuring they have a positive feeling about your business or organisation – through building a positive relationship with them through direct and indirect means of stakeholder management such as media relations and community outreach.

What can PR do for your business?

  • Boost your reputation and trust
  • Increase brand awareness
  • Increase business
  • Talk to your key stakeholders – internal as well as external
  • Boost morale

A photo-journalist and editor for almost 23 years, I moved from gamekeeper to poacher in August 2011 and since 2012 have been providing PR services to award-winning SMEs based in Tayside and Fife as well as some pro bono work.

I’ve been a Member of the Chartered Institue of Public Relations since 2019 and a CIPR Accredited PR Practitioner since April 2020.

 Watch below examples of past client campaigns and read some of the many testimonials I’ve received as a result.

For the most recent client campaigns, go to the Photo Gallery on my Facebook Business Page.


Media relations: No-one knows the media better than a former member of the media corps and I have both broadcast and print experience. I can plan, execute and evaluate a campaign to give you the best opportunity of getting the positive media coverage you’re after to reach and influence your target audiences – whether it’s to boost your profile or position you as a thought leader in your market. See my highlights video for the results I’ve got for clients and why they recommend me.

Event PR: Not sure how to use the media to promote your event or get the right photos from your event or exhibition? I can do both at a fraction of the cost of hiring both a PR and a photographer.

Crisis PR: When something goes horribly wrong involving your business, your reputation is on the line. I can help you plan for the worst and manage the crisis if it happens so your hard-won reputation and brand aren’t destroyed. Done right, they can be improved!

Reputation management: A good reputation is essential to gain the trust you need to do do business. It’s hard won and easily lost. I can help you manage your reputation so perception of you and your organisation helps you ahcieve your goals.

Stakeholder management: What do the people crucial to the success of your organisation think about it? I can help you manage and improve those relationships.

Internal communications: You can’t succeed without the backing of your internal stakeholders. Communicating effectively with them is crucial. 

Media training: Want to come across well on radio, TV or in your corporate videos? I can help you avoid the pitfalls and get your messages across with one-to-one media training.