Your reputation is always on the line and with it your relationship with existing and potential customers.
Public relations is about ensuring they have a positive feeling about your business – by building a positive relationship with them through telling your stories which connect with your target audiences – via media, content on your wesbite and social media and other PR tools such as identifying and obtaining opportunities for you to show your expertise.
What can PR do for your business?
- Boost your reputation
- Increase brand awareness
- Increase business
- Talk to your key people
- Boost morale
A photo-journalist and editor for almost 23 years, I moved from gamekeeper to poacher in August 2011 and since 2012 have been providing PR services to award-winning SMEs based in Tayside and Fife as well as some pro bono work.
Watch examples of client campaigns below and read some of the many testimonials I’ve received as a result.
Media relations: No-one knows the media better than a former member of the media corps. I can plan, execute and evaluate a campaign to give you the best chance of getting the media coverage you’re after – whether it’s to boost your profile or position you as a thought leader in your market.
Event PR: Not sure how to handle the media or get the right photos from your event or exhibition? I can do both at a fraction of the cost of hiring both a PR and a photographer.
Crisis PR: When something goes horribly wrong involving your business, your reputation is on the line. I can help you plan for the worst and deal with the crisis if it happens.
Media training: Want to come across well on radio, TV or in your corporate videos? I can help you avoid the pitfalls and get your messages across with one-to-one media training.