Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – Terry swapping printing for putting and poolsides
St Andrews businessman Terry Scanlon is handing over his ink roller to swap printing for more putting and poolsides in the sun after 35 years running West Port Print & Design and 54 years in the print trade. Terry (69) started the business in 1983 with just two staff...
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Client News – Ethiopia coffee trip helps Leo (24) go for career and tackle anxiety
A 24-year-old Fife coffee professional in training overcame issues with anxiety to organise his first solo foreign trip – to learn about coffee in Ethiopia and work towards a career as a green coffee buyer. Leo Hector, from Ladybank, landed a job at social enterprise...
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Client News – Angus to get a new Clan!
Angus is to get a new Clan early next year. But instead of wearing its own-design tartan kilts and ties, it will feature red scrum caps. The ‘Strathmore Clan’ will be created by Strathmore Rugby Club Community Trust in partnership with Trust Rugby International (tri)...
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Client News – ‘You’re inspired!’ – Angus pupils and firms get Apprenticeships info at careers fair
Angus school pupils, teachers, firms, career advisors and college staff focused on the apprenticeship family while discovering local training, job and enterprise opportunities in the ‘It’s Your Future!’ Angus Careers Fair at the Carnoustie Golf Hotel. This year the...
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Client News – Andrew Carnegie’s great-great-great grandson to play him…at Carnegie Hall Dunfermline!
A musical about the life of legendary Scots businessman and philanthropist Andrew Carnegie will have a two-night run at Carnegie Theatre, Dunfermline, starring his great-great-great grandson as him, to mark the centenary of his death. 28-year-old singing teacher Joe...
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Client News – Murray wins Strathmore RFC’s first international caps over 2 weekends
Trainee accountant Murray Mitchell recently earned the first full international caps for a Strathmore RFC player in its 85-year history over two successive weekends. The 21-year-old from Forfar, who learned his rugby from age seven in the Strathmore Sharks youth rugby...
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Client News – Scots startup powers its way to order from European giant
A Scottish startup selling cutting edge off-grid power products has landed a substantial five-figure order from Staples Solutions UK as its first deal. Dundee-based Powercases (Scotland) Ltd is the European arm of the Canadian Powercases brand which since 2012 has...
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Client News – Scotland stars become Ambassadors for Angus rugby trust
Five Scottish rugby stars are backing the work of an Angus community rugby trust by agreeing to become ambassadors for it. Internationalists Matt and Zander Fagerson have been joined by former Scotland international Suzie Newton, new Scotland Rugby League cap Murray...
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Client News – Bank of England official to answer questions in St Andrews
Business people can ask questions about the economy of a Bank of England official at a St Andrews Business Club event on November 21. William Dowson, the Bank of England’s Agent for Scotland, will talk about the current economic climate, interest rates and the...
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Client news – Angus 3D Solutions will help deliver up to £1bn circular economy benefits by bringing F1 tech to Scotland with £175k Zero Waste Scotland grant
A sector-leading Scots 3D printing start-up is set to help deliver up to £1 billion of benefits to the economy of Scotland by bringing cutting-edge F1 technology to Scotland for the first time thanks to a £175,000 grant from Zero Waste Scotland. Last year global...
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