Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client news – Caltech Lifts turns 40 but foodbank gets gift – a vital new van
Scotland’s leading independent lift company, Caltech Lifts, has chosen its 40th birthday celebrations as the moment to help Dundee’s hard-pressed foodbank by donating one if its vans to replace one beyond economic repair. The family firm, founded in Dundee in 1978 by...
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Client News – Scots vintage specialist invests to meet demand for design trend inspired by V&A Dundee cruise liners exhibition
Scottish vintage specialist Scaramanga has invested in curating its biggest & best range of original antique and vintage travel trunks and suitcases to satisfy an expected home furnishing trend created by the inaugural exhibition at V&A Dundee. Scaramanga founder and...
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Client news – Business people can hear & question Scotland Minister at St Andrews event
Businesses from Fife and Tayside will have a chance to hear and question Scotland minister Lord Ian Duncan on Brexit and other prominent business issues at an evening event in St Andrews on October 25. In the ‘Ask the Minister’ event, organised by Fife Chamber of...
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Client News – St Andrews Business Club 2018-19 season aiming to build on record success
Bank of England Agent for Scotland, William Dowson, and digital entrepreneur Chris van der Kuyl head the list of speakers being announced for a St Andrews Business Club 2018-19 season aiming to build on the record-breaking success of the last one. The 2017-18 season...
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Client News – Too old for rugby? Angus charity brings walking game to Forfar
The Angus sports charity bringing the health and wellbeing benefits of rugby to youngsters is launching free Walking Rugby sessions to do the same for those who no longer feel able to play the regular game or want to get or stay active. Strathmore Rugby Club Community...
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Client news – Mama Mia! Here they go again – Scots vintage firm in new Hollywood movie role!
The team at Scots vintage specialist Scaramanga are feeling like dancing queens after some of their products were used as props in the all-star Hollywood summer musical movie Mama Mia! Here We Go Again, released in the UK today. The sequel to the 2008 global hit,...
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Client news – Angus piper Craig adds Michelle Obama to his VIP playlist
Angus piper Craig Weir has added Michelle Obama to his long list of VIP audience members. Last night he played a variety of traditional Scottish songs to welcome her to a fundraising dinner at the EICC in Edinburgh organised by Sir Tom Hunter’s charity The Hunter...
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Client news – Calcutta Cup joins the Fun Day at Strathmore RFC in Forfar
A planned fundraising family fun day at Strathmore RFC in Forfar on Saturday was made extra special when The Calcutta Cup paid a visit for the first time. Played for annually between Scotland and England since 1879 after its creation from silver rupees on the demise...
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Client news – Angus Rugby Academy scores success in 1st season
The rugby academy founded by an Angus sports charity has scored a success in its first season. The academy, run by The Strathmore Rugby Club Community Trust at Strathmore RFC’s ground in Forfar, has run free sessions for male and female S1-S6 pupils 2-4pm on Friday...
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Client news – Don’t miss out on Graduate Apprenticeship benefits, urge firms
Courier Country firms benefitting from Graduate Apprenticeships are urging others in the region not to miss the July 31 deadline to apply for their own. Developed by Skills Development Scotland, with support from the European Social Fund, Graduate Apprenticeships...
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