Choose, rather than Accept, your Clients – using these elements from David Ogilvy’s classic list of 10 criteria clients should meet. 1. An opportunity to add value to their business. Do that and you’ll benefit too, if only reputationally. Find the people who value...
This blog post came about as a result of something SBNN founder Mike Watson said recently which surprised me. “Do you know Alan, you’re one of the very few people who actually thank me for publishing a story?” It’s true. I always do. Not just to Mike, but all my media...
I recently had the pleasure of meeting a business owner whose business card has on the back lists of things he loves and hates. As well as being a great way to quickly share his personal and company values, it struck a chord with me – what would mine be? The first one...
