Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – Vintage specialist Scaramanga unlocks key games role in The Crystal Maze
Scots vintage specialist Scaramanga has solved the puzzle of how to get its products used in cult Channel 4 game show The Crystal Maze – starting with a key role in the latest celebrity edition. Last Friday’s Celebrity Special, the first of the new series under the...
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Client News – Angus rugby charity passes community projects ball to Josh
An Angus sports charity has taken a step closer to its vision of a sustainable programme of projects centred on rugby, health and the community by appointing a full-time Community Project Co-ordinator to fund, develop and run them. Josh Gabriel-Clarke (32) has been...
read moreClient News – Top cyber resilience expert at St Andrews Business Club event
People doing business in North-East Fife can learn about cyber resilience from a top Scottish expert at St Andrews Business Club’s next event on June 6.
read moreNew Client News – Dundee ‘sapling’ 1st to win RBoS place – to drive global video dream
A young businessman has taken a step closer to his global video production dream by becoming the first graduate of a Dundee business accelerator scheme to win a place on Royal Bank of Scotland’s prestigious Entrepreneur Accelerator programme.
read moreClient News – Global expert to ‘uncover mindfulness’ at Business Breakfast
What is mindfulness? What are the benefits? And how can it help you and your business? The next St Andrews Business Club Breakfast at the Old Course Hotel on May 23 will answer those questions and more with the help of ‘leadership provocateur’, thinker, disrupter and...
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My news – I’ve been elected President of St Andrews Business Club
I've been elected the 62nd President of St Andrews Business Club. I joined the Club in May 2014 and soon began doing pro bono PR and event photography for it. He joined the Club Committee in 2016 and in 2017 was elected Vice-President. In that role I led a strategic...
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Client news – Business Club members to take 10 x 30 presentation challenge
People doing business in North-East Fife can learn things they need to know from members of St Andrews Business Club taking a presentation challenge at is next event on May 9. In the latest evening event of the club’s season, to be held at the Old Course Hotel from...
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Client News – Historic & record year for St Andrews Business Club
St Andrews Business Club has had a record year and elected women as Vice-President and Secretary for the first time. In his President’s Report at Wednesday night’s AGM Evening, held at the Old Course Hotel, outgoing President, Alistair Morris, reported Club membership...
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Client News – KT helps Craig make his 4th NYC Tartan Week the biggest yet
An Angus VIP piper has made his fourth consecutive appearance in New York City Tartan Week the biggest yet by having BOTH his bands play in it, hosting his own party in a Manhattan bar AND meeting Parade Grand Marshal KT Tunstall.
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Client News – Sales professional to share tips at St Andrews Business Club Breakfast
People doing business in North-East Fife can learn how to increase sales and profits from an international sales professional at St Andrews Business Club’s breakfast event on April 25.
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