by Alan S. Morrison | Feb 5, 2020 | Photography
DON’T take a work profile picture straight-on, with the subject standing against the wall – it’ll look like a mugshot! Instead, have the subject away from any wall, at an angle, head turned towards the camera – like this one I took of client...
by Alan S. Morrison | Jan 29, 2020 | PR, public relations
DON’T send your story to all the media you can think of! Relevance to their audience is the #1 thing they look for and only some will run your kind of story. The others will be annoyed and get a bad impression of your brand. A Chartered Institute of Public...
by Alan S. Morrison | Jan 23, 2020 | Client news, Community news, Rugby News
An Angus sports charity set up to develop people through rugby is enjoying more success by helping a 16-year-old Edzell girl realise her dreams on and off the pitch. Niamh Pert was one of the founding members of the Stracathro Estates-sponsored Rugby Academy launched...
by Alan S. Morrison | Jan 22, 2020 | Photography
DON’T shoot a selfie or group photo with a bright light behind you unless you want to be in silhouette. Instead, turn till it’s lighting you and the background is appropriate.
by Alan S. Morrison | Jan 19, 2020 | marketing, PR, public relations
You may have read recently about how Digital Acceleration – a major change in how newspaper brands owned by JPI Media will work – is being introduced in Scotland. Why should you care and what will it mean for your business if you use PR as part of your...
