by Alan S. Morrison | Apr 4, 2023 | AI, communications, Photography, public relations, Search
If you read the technology or business sections of major media, you can’t help but have noticed the legions of articles about the new generation of Artificial Intelligence (AI) tools recently launched. There have been many expert reviews written about them. For the...
by Alan S. Morrison | Mar 11, 2020 | Photography, PR, public relations
Engaging pictures and video are a key tool for the media in the fight to get the attention of readers, so if you want to maximise your odds of getting coverage across your target media it’s important to ensure you provide multimedia content which not only has the...
by Alan S. Morrison | Feb 5, 2020 | Photography
DON’T take a work profile picture straight-on, with the subject standing against the wall – it’ll look like a mugshot! Instead, have the subject away from any wall, at an angle, head turned towards the camera – like this one I took of client...
by Alan S. Morrison | Jan 22, 2020 | Photography
DON’T shoot a selfie or group photo with a bright light behind you unless you want to be in silhouette. Instead, turn till it’s lighting you and the background is appropriate.
by Alan S. Morrison | Dec 9, 2017 | Event photography, Photography
How much control should councils give citizens in deciding how services are delivered to them? Carnegie UK Trust has a new report with important ideas. Here are some of the photos I was commissioned to take at the Edinburgh report launch. Thanks to CUKT for asking me...
by Alan S. Morrison | May 20, 2017 | copywriting, Photography
As a professional photographer you’d expect me to say a picture is worth 1,000 words. We’ve all heard it before. And it’s true of great pictures which encapsulate a complex story or message in one, usually simple, form. What they share with great copywriting is the...
