by Alan S. Morrison | Jul 8, 2020 | brand awarness, communications, marketing, PR, public relations, Social media
As I’m a great advocate of the marketing maxim that you should ask your audience what they want, to decide the topic of this blog I ran a poll on LinkedIn. So, here’s how to increase your brand awareness! I’ll break them down into the PESO types of media as is best...
by Alan S. Morrison | Jul 1, 2020 | communications, Covid-19, customer service, marketing, PR, public relations, reputation, Reputation management, stakeholder management
Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...
by Alan S. Morrison | Jun 23, 2020 | communications, Covid-19, customer service, Management, marketing, PR, public relations, reputation, Reputation management, Sales, Strategy, Trust
The existential fear created by the Covid-19 pandemic and resulting lockdown has generated a retreat to trusted brands according to Survata research quoted by Search Engine Land. This isn’t surprising. Most of us react to a threat we can’t challenge by retreating to...
by Alan S. Morrison | Jun 21, 2020 | communications, Covid-19, marketing, PR, public relations, reputation, Reputation management, stakeholder management, Trust
There’s a huge and increasingly-urgent debate taking place between governments and businesses still locked down because of Covid-19 over the ‘social distance’ they’ll have to operate when they can reopen. Pubs, restaurants and others types of businesses have been...
by Alan S. Morrison | Jun 16, 2020 | Business news, communications, marketing, PR, public relations, reputation, Social media, stakeholder management
The Covid-19 pandemic has provided plenty of stories for print media. But it’s been bad news for them in terms of sales of print editions and advertising since the start of the UK lockdown. The number of people buying print editions while shopping or making other...
by Alan S. Morrison | May 19, 2020 | Covid-19, Leadership, Management, PR, reputation
Now the UK lockdown is starting to ease, the question facing many organisations is ‘How do we get back to work safely?’ In order for parents of school-age children to be able to return to a shared workplace, their children need to go back to school. But as things...
