by Alan S. Morrison | Nov 12, 2023 | Business news, customer service, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.”) because “We have based this not...
by Alan S. Morrison | May 2, 2023 | advertising, charity news, communications, Graphic design, marketing, PR, public relations, Public sector news, Sales, Social media
Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...
by Alan S. Morrison | Apr 24, 2023 | Leadership, Management, MBA, PR, public relations, reputation, Strategy
It’s 20 years this week since I completed my OUBS MBA. Here are the Top 10 things I’ve learned since. Letters after your name are only as valuable as how much you use the knowledge & skills which resulted in them. Every day is a CPD Day, if you pay attention....
by Alan S. Morrison | Apr 19, 2023 | AI, communications, PR, public relations
A use for AI Image Generation in the PR & Comms Process: briefing photographers for a PR shot if you can’t be there. I’ve used the free New Bing AI Image Generator to generate what I want a client and his retained photographer to get for an upcoming...
by Alan S. Morrison | Nov 3, 2022 | communications, PR, public relations
How do you know if your public relations campaign has been a success or not? It’s The $64,000 Question when you’ve paid a PR practitioner good money to do it for you. It’s also the right question, one you should be asking and getting a credible answer to which can’t...
by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
