by Alan S. Morrison | Mar 11, 2020 | Photography, PR, public relations
It’s not good sending media a story if the supporting content you send is of the wrong type or in the wrong format. Here are a few useful tips to avoid missing out on coverage or having just text because you sent the wrong thing in the wrong format. Copyright Any...
by Alan S. Morrison | Jan 29, 2020 | PR, public relations
DON’T send your story to all the media you can think of! Relevance to their audience is the #1 thing they look for and only some will run your kind of story. The others will be annoyed and get a bad impression of your brand. A Chartered Institute of Public...
by Alan S. Morrison | Jan 19, 2020 | marketing, PR, public relations
You may have read recently about how Digital Acceleration – a major change in how newspaper brands owned by JPI Media will work – is being introduced in Scotland. Why should you care and what will it mean for your business if you use PR as part of your...
by Alan S. Morrison | Jan 15, 2020 | PR, public relations
Knowing the best days and times to send your story to each media outlet helps your pitch for coverage. PR pros know or can research them using industry data tools.
