Client
Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs beautiful leather bags, briefcases and backpacks for men and women, made by expert artisans, combining timeless design and traditional skills with simple natural materials.
Campaign Objectives
For its PR campaign around its having supplied vintage padlocks to the film Paddington 2, Scaramanga agreed the following objectives for the campaign:
- Awareness of brand supplying padlocks to the film, including ‘hero props’ handled by Paddington in a key scene at the end of the film.
- Increase general brand awareness in Scotland and the UK
- Increase Views and Users on the Scaramanga website
- Increase Organic traffic to the Scaramanga website
- Place key brand messages
- Increase sales
Tactics
News release to Scotland-wide, regional and local media as well as regional business support organisations.
Channels
The channels used were:
- Earned – Scotland-wide, regional and local media as well as regional business support organisations.
- Shared – Scaramanga and ASM Media & PR social posts on Twitter, Facebook, LinkedIn and Instagram.
- Owned – Scaramanga email newsletter.
Campaign Outputs, Out-takes, Outcomes & Impacts
- Earned media coverage achieved a total potential reach of 4,448,950 readers across offline and online channels.
- Page Views increased by 42%
- Organic Traffic to the Scaramanga website increased by 17% over the following month
- Total Users of the website increased 15%
- New Users of the website increased 15%
- Multiple Key Messages placed
- Enquiries and orders from existing customers increased
- Enquiries from potential new customers increased