Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
BLOG
Client News – Craig Weir & the Cabalistic Cavalry support John Hassall & The April Rainers
Craig Weir & the Cabalistic Cavalry played support to John Hassall & The April Rainers at The Green Room, Perth, last night. They played a great set. To see a selection of my photos, go to the Facebook album...
read more‘Do you HAVE to bring a camera?’
This is the appeal made by my wife whenever we go for a walk or on a day trip. The answer, of course, is ‘Yes’. It always has been. Why? Because I love capturing in photos interesting and beautiful things in the world around me. I have done since I first picked up a...
read more
News – I’m a poster boy for The Open University Business School MBA!
So, I'm now a poster boy for The Open University Business School MBA - http://www.open.ac.uk/scotland/alan-s-morrison Thanks for asking me The Open University in Scotland Read about the other featured graduates...
read more
Client News – NY ♥ Gleadhraich
Angus celtic rock band Gleadhraich added another continent to their musical passports last week after taking New York Tartan Week by storm and meeting a Hollywood star in the process! After successful solo trips to the event the last two years, their leader,...
read moreASM is 5 today! My top lessons for the self-employed
Five years ago today ASM Media & PR formally started business. No kidding! Exactly a year before, I’d left behind a 23-year career in journalism to see if I could successfully jump to the other side of the media business into PR. 12 months later I’d found I could do...
read more
Client News – Stars help VIP piper Craig launch new band’s debut single
When they record their new band’s first single most musicians ask their friends for some help. So when Scots VIP piper Craig Weir decided to start his new band Craig Weir & The Cabalistic Cavalry he did too. Except the friends who helped him - by each reading a line...
read more
What does it cost to say ‘Thanks!’?
I recently had the pleasure of meeting a business owner whose business card has on the back lists of things he loves and hates. As well as being a great way to quickly share his personal and company values, it struck a chord with me – what would mine be? The first one...
read more
FAQ: I’m organising an event. How do I ensure we can get great pictures?
I’ve attended a lot of events over the years, particularly since I set up my business almost five years ago. I usually take one of my cameras – just in case an opportunity to get a nice picture offers itself. “f8 and be there” as the infamous news photographer Weegee...
read moreClient News – Caltech Lifts
Thanks to The Courier and FSB Scotland for this profile of client Caltech Lifts and their MD Andrew Renwick. To find out more about Caltech Lifts, go to their website at http://www.caltechlifts.co.uk/...
read more
FAQ: I can take pictures and videos with my iPhone – why should I pay for a professional photographer?
For most people these days most of their photography is done with their smartphone. We see the results everywhere online. Even in a Bentley advert, shot entirely on iPhones - https://youtu.be/lyYhM0XIIwU. What you can achieve with smartphones wouldn’t have been...
read more



