by Alan S. Morrison | Jul 22, 2025 | communications, marketing, public relations, Social media
One of the major things we use social media for is to generate traffic to our websites by sharing links in our posts. The problem is the social networks want you and your followers to stay on them and not be taken elsewhere by an outbound link. That’s why several...
by Alan S. Morrison | Nov 26, 2024 | Business news, communications, marketing, PR, public relations, Social media
If you don’t work in the always-on opportunity-seeking worlds of Public Relations, Social Media, Marketing, Media or Politics, you may have heard of BlueSky by now but not have properly looked at it yet. In brief, it’s one of the newest social media platforms, backed...
by Alan S. Morrison | Nov 16, 2024 | communications, Social media
If you’re a regular user of LinkedIn, for some time you’ll have seen many users posting links to external websites in the Comments of their post instead of the body. This started because people who study these things reckoned the LinkedIn algorithm is reach-penalising...
by Alan S. Morrison | Nov 5, 2024 | communications, PR, public relations, Social media
If you’re still using hashtags to flag #topics in Linkedin posts to the algorithm, you’ve been wasting your time for months. Hashtags have been used for several years on social platforms to allow users to tell others and the algorithm what topics are in the post – so...
by Alan S. Morrison | May 2, 2023 | advertising, charity news, communications, Graphic design, marketing, PR, public relations, Public sector news, Sales, Social media
Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...
by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
