by Alan S. Morrison | Oct 12, 2021 | brand awarness, communications, marketing, PR, public relations
This is a question I get asked a lot. Most often when a business owner first contacts me about doing some public relations. But there are some hidden issues wrapped up in this question you need to understand. Issues Firstly, getting your business or organisation...
by Alan S. Morrison | Mar 9, 2021 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management
As I said in my blog last year, public relations is about your reputation and your relationships with your publics – those people you wish to have a positive relationship with. So how does the process of public relations work? Process Since adopting the Stockholm...
by Alan S. Morrison | Oct 22, 2020 | brand awarness, communications, Local News, marketing, PR, public relations, Trust
[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...
by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy
In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
by Alan S. Morrison | Jul 8, 2020 | brand awarness, communications, marketing, PR, public relations, Social media
As I’m a great advocate of the marketing maxim that you should ask your audience what they want, to decide the topic of this blog I ran a poll on LinkedIn. So, here’s how to increase your brand awareness! I’ll break them down into the PESO types of media as is best...
