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PR Case Study – We Are Zest Summer 2022 campaign

PR Case Study – We Are Zest Summer 2022 campaign

by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media

Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
Case Study – Angus 3D Solutions 2022 Growth Plan PR campaign

Case Study – Angus 3D Solutions 2022 Growth Plan PR campaign

by Alan S. Morrison | Sep 28, 2022 | brand awarness, Case Study, communications, PR, public relations

Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
Case Study – Scaramanga Paddington 2 PR campaign

Case Study – Scaramanga Paddington 2 PR campaign

by Alan S. Morrison | Mar 1, 2022 | brand awarness, communications, PR, public relations

Client Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs beautiful leather bags, briefcases and backpacks for men and women, made by expert artisans, combining...
How do I get my business into the media?

How do I get my business into the media?

by Alan S. Morrison | Oct 12, 2021 | brand awarness, communications, marketing, PR, public relations

This is a question I get asked a lot. Most often when a business owner first contacts me about doing some public relations. But there are some hidden issues wrapped up in this question you need to understand. Issues Firstly, getting your business or organisation...
How does PR work?

How does PR work?

by Alan S. Morrison | Mar 9, 2021 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management

As I said in my blog last year, public relations is about your reputation and your relationships with your publics – those people you wish to have a positive relationship with. So, if you want to proactively manage those relationships, how does the process of public...

9 reasons why you shouldn’t ignore your local newspaper when doing local PR

by Alan S. Morrison | Oct 22, 2020 | brand awarness, communications, Local News, marketing, PR, public relations, Trust

[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...
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