by Alan S. Morrison | Aug 18, 2020 | communications, marketing
This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
by Alan S. Morrison | Aug 15, 2020 | Client news, Community news, Local News, Rugby News
An Angus sports charity is enjoying a second high-profile recognition of its work promoting community health and wellbeing through rugby just days after HRH The Earl of Forfar became its Royal Patron. Last week, on August 3, The Strathmore Community Rugby Trust (SCRT)...
by Alan S. Morrison | Aug 5, 2020 | Business news, Client news, software
A new platform developed by Scots software consultancy Horisk Leslie Development for Scottish Procurement is helping Scotland’s public bodies embed sustainability requirements in their procurement, kickstarting the national economic recovery post-Covid-19. The...
by Alan S. Morrison | Aug 3, 2020 | Client news, Community news, PR, Rugby News
A visit to see the work of an Angus sports charity so impressed HRH the Earl of Forfar last July that he’s become its Royal Patron, sent a video message of support and is planning another visit. On July 1 last year Their Royal Highnesses the Earl and Countess of...
by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales
In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
