by Alan S. Morrison | Aug 5, 2020 | Business news, Client news, software
A new platform developed by Scots software consultancy Horisk Leslie Development for Scottish Procurement is helping Scotland’s public bodies embed sustainability requirements in their procurement, kickstarting the national economic recovery post-Covid-19. The...
by Alan S. Morrison | Aug 3, 2020 | Client news, Community news, PR, Rugby News
A visit to see the work of an Angus sports charity so impressed HRH the Earl of Forfar last July that he’s become its Royal Patron, sent a video message of support and is planning another visit. On July 1 last year Their Royal Highnesses the Earl and Countess of...
by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales
In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management
In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...
by Alan S. Morrison | Jul 15, 2020 | Client news, Lift news, Lifts
The first UK-wide tendering success for leading Scottish independent lift firm Caltech Lifts shows how Scotland’s best SMEs should aim to grow straight from lockdown by focussed excellence on service and training. It’s one of just 27 UK SMEs to have won the right to...
