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How to get your target customer to act NOW!

How to get your target customer to act NOW!

by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales

  In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
How to prompt Desire for your product or service NOW

How to prompt Desire for your product or service NOW

by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management

In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...
PR – What research says your brand should be doing and saying during the Covid-19 lockdown

PR – What research says your brand should be doing and saying during the Covid-19 lockdown

by Alan S. Morrison | Apr 29, 2020 | advertising, Covid-19, marketing

  There’s been no shortage of opinions shared about what brands should be doing and saying during Covid-19. This is what research of brand audiences is saying they want to see your brand do and say: Be part of the solution, or its support – A Kantar survey...
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