by Alan S. Morrison | Nov 16, 2024 | communications, Social media
If you’re a regular user of LinkedIn, for some time you’ll have seen many users posting links to external websites in the Comments of their post instead of the body. This started because people who study these things reckoned the LinkedIn algorithm is reach-penalising...
by Alan S. Morrison | Nov 5, 2024 | communications, PR, public relations, Social media
If you’re still using hashtags to flag #topics in Linkedin posts to the algorithm, you’ve been wasting your time for months. Hashtags have been used for several years on social platforms to allow users to tell others and the algorithm what topics are in the post – so...
by Alan S. Morrison | Aug 29, 2024 | Business news, Client news, Retail News, Vintage
Scottish vintage lifestyle products retailer Scaramanga is celebrating after adding Game of Thrones and Lord of the Rings TV prequels House of the Dragon and Lord of the Rings: The Rings of Power to its already-extensive list of global entertainment franchise props...
by Alan S. Morrison | Jun 13, 2024 | communications, marketing, PR, public relations
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
by Alan S. Morrison | May 30, 2024 | Client news, Community news, Inclusivity, Local News, Rugby News, Sports News
The completion of an extension to its clubhouse in Forfar has enabled Strathmore Rugby Club to further increase its role as a hub for the community of the Strathmore Valley as well as improve its facilities and inclusivity on the playing side. The £250,000 two-storey...
