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PR explained – Why Reach is vanity and Outcomes & Impacts are sanity

PR explained – Why Reach is vanity and Outcomes & Impacts are sanity

by Alan S. Morrison | Jun 13, 2024 | communications, marketing, PR, public relations

  You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
Client News – Clubhouse extension enables Strathmore RFC to increase its community hub role

Client News – Clubhouse extension enables Strathmore RFC to increase its community hub role

by Alan S. Morrison | May 30, 2024 | Client news, Community news, Inclusivity, Local News, Rugby News, Sports News

The completion of an extension to its clubhouse in Forfar has enabled Strathmore Rugby Club to further increase its role as a hub for the community of the Strathmore Valley as well as improve its facilities and inclusivity on the playing side. The £250,000 two-storey...
Case Study – Big 5 Movies Summer 2023 PR campaign

Case Study – Big 5 Movies Summer 2023 PR campaign

by Alan S. Morrison | Apr 19, 2024 | Case Study, PR, public relations

Client: Scaramanga Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs and creates beautiful leather bags, briefcases and backpacks for men and women, made by expert...
PR explained – Why Public Relations isn’t just icing for your cake

PR explained – Why Public Relations isn’t just icing for your cake

by Alan S. Morrison | Mar 27, 2024 | communications, PR, public relations

Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
Client News – Universities sales contest praised by Scots firms will grow for 2025

Client News – Universities sales contest praised by Scots firms will grow for 2025

by Alan S. Morrison | Mar 20, 2024 | Business news, Client news, marketing, Sales, Sales News

A UK-wide student sales competition being praised by Scots firms for identifying talented students to interview for hard-to-fill jobs is planning a bigger event next year. Speed-selling and sales meetings with experienced sales professionals were among a series of...
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