by Alan S. Morrison | Aug 22, 2025 | brand awarness, communications, marketing, PR, public relations, Social media
Here’s the uncomfortable truth about Social Media – the platforms love to sell you Reach as Views or Impressions because that’s something they can increase and decrease with their algorithms and make you pay cold hard cash for more of. This is why professional...
by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Sep 28, 2022 | brand awarness, Case Study, communications, PR, public relations
Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
by Alan S. Morrison | Mar 1, 2022 | brand awarness, communications, PR, public relations
Client Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs beautiful leather bags, briefcases and backpacks for men and women, made by expert artisans, combining...
by Alan S. Morrison | Oct 12, 2021 | brand awarness, communications, marketing, PR, public relations
This is a question I get asked a lot. Most often when a business owner first contacts me about doing some public relations. But there are some hidden issues wrapped up in this question you need to understand. Issues Firstly, getting your business or organisation...
by Alan S. Morrison | Mar 9, 2021 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management
As I said in my blog last year, public relations is about your reputation and your relationships with your publics – those people you wish to have a positive relationship with. So, if you want to proactively manage those relationships, how does the process of public...
