Lady Mone’s commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on...
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.”) because “We have based this not...
Cheque presentation photos – who wants to see another? Not Editors. Instead, in just an hour you can make a short video of how you raised the money for them to share on their Web & Social. Something active, not static. And communicate more messages....
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
Trust between any organisation and its key stakeholders is vital for you to have any kind of meaningful relationship. The annual Edelman Trust Barometer provides global and national overviews of how trust between people and their governments, business and different...