PR – Managing stakeholder expectations – how to be less like Boris & Matt and more like Michael

Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...
PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

The existential fear created by the Covid-19 pandemic and resulting lockdown has generated a retreat to trusted brands according to Survata research quoted by Search Engine Land. This isn’t surprising. Most of us react to a threat we can’t challenge by retreating to...
Why just calling for the 2-metre rule to be relaxed to enable your business to be profitable may actually endanger its survival. And what you should do instead

Why just calling for the 2-metre rule to be relaxed to enable your business to be profitable may actually endanger its survival. And what you should do instead

There’s a huge and increasingly-urgent debate taking place between governments and businesses still locked down because of Covid-19 over the ‘social distance’ they’ll have to operate when they can reopen. Pubs, restaurants and others types of businesses have been...