by Alan S. Morrison | Apr 19, 2023 | AI, communications, PR, public relations
A use for AI Image Generation in the PR & Comms Process: briefing photographers for a PR shot if you can’t be there. I’ve used the free New Bing AI Image Generator to generate what I want a client and his retained photographer to get for an upcoming...
by Alan S. Morrison | Nov 3, 2022 | communications, PR, public relations
How do you know if your public relations campaign has been a success or not? It’s The $64,000 Question when you’ve paid a PR practitioner good money to do it for you. It’s also the right question, one you should be asking and getting a credible answer to which can’t...
by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Oct 14, 2022 | Case Study, Google Street View Trusted, marketing, PR, public relations
In September 2012, Google launched its Google Maps-based 360 virtual tour product, then called Google Business Photos, in the UK, after trialling it in the US. What it offered businesses with a listing in Google Maps was the ability for potential customers to walk...
by Alan S. Morrison | Oct 6, 2022 | communications, marketing, PR, public relations
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
by Alan S. Morrison | Sep 28, 2022 | brand awarness, Case Study, communications, PR, public relations
Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
