by Alan S. Morrison | Dec 11, 2024 | ADHD, Case Study, Client news, communications, Local News, marketing, PR, public relations
The Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with disabilities to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Nov 29, 2024 | communications, PR, public relations
This is one of the first things business owners and organisation leaders ask me when we first meet to talk about how Public Relations can help them achieve their goals. The quick answer is it depends how relevant and useful to their readers, listeners or viewers each...
by Alan S. Morrison | Nov 26, 2024 | Business news, communications, marketing, PR, public relations, Social media
If you don’t work in the always-on opportunity-seeking worlds of Public Relations, Social Media, Marketing, Media or Politics, you may have heard of BlueSky by now but not have properly looked at it yet. In brief, it’s one of the newest social media platforms, backed...
by Alan S. Morrison | Nov 5, 2024 | communications, PR, public relations, Social media
If you’re still using hashtags to flag #topics in Linkedin posts to the algorithm, you’ve been wasting your time for months. Hashtags have been used for several years on social platforms to allow users to tell others and the algorithm what topics are in the post – so...
by Alan S. Morrison | Jun 13, 2024 | communications, marketing, PR, public relations
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
by Alan S. Morrison | Apr 19, 2024 | Case Study, PR, public relations
Client: Scaramanga Scaramanga founder and owner Carl Morenikeji searches markets around India to source gorgeous genuine vintage furniture and interiors. He also designs and creates beautiful leather bags, briefcases and backpacks for men and women, made by expert...
