PR Explained – Why AVEs are the wrong answer to the wrong question if you want to know how PR has helped you achieve your business goals

by asmadmin | Jul 16, 2025 | communications, marketing, PR, public relations, reputation, Reputation management

In previous posts I’ve explained how best practice Public Relations is about helping your organisation achieve its goals via contributing to Business and Communication Outcomes and Impacts, media coverage is the Means and not the End of PR and Media Relations towards...

PR Explained – Barcelona Principles 4.0 – what they are, what’s new and why PR buyers need to know

by asmadmin | Jun 27, 2025 | Business news, communications, marketing, PR, public relations

In a previous post I explained what Barcelona 3.0 Principles are and why people who pay for Public Relations should understand them and ask if the people they’re paying are using them to properly measure and evaluate the effectiveness, and therefore value, of the...

PR Explained – 15 things a Public Relations professional brings to your media story you can’t learn on a business support course

by asmadmin | Jun 3, 2025 | communications, PR, public relations

For understandable reasons, there’s training around, often free, for owners of small businesses to learn how to use public relations tools to get their business into the media themselves. Most give good basic advice and allow them to pitch their story to media they’d...

PR Explained – Barcelona Principles 3.0 – what they are and why PR buyers should ask if they’re being used

by asmadmin | Apr 2, 2025 | communications, PR, public relations

In 2023, a study by Champion Communications found 82% of B2B CEOs felt the PR measurements used in their organisation weren’t useful. But more than half (66%) of senior marketing decision-makers reported their PR measurement was “extremely accurate.” So...

My News – Alan’s first article on PR for business school published

by asmadmin | Mar 19, 2025 | Business news, PR, public relations

ASM Media & PR is delighted to announce the publication of the first in a series of articles on Public Relations for The Open University Business School (OUBS). Its Professional Knowledge Bank is a growing resource of articles, industry knowledge and insights...

PR Case Study – We Are Zest Adult ADHD Group Launch

by asmadmin | Dec 11, 2024 | ADHD, Case Study, Client news, communications, Local News, marketing, PR, public relations

The Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with disabilities to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...