Lady Mone’s commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on...
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.”) because “We have based this not...
It’s 20 years this week since I completed my OUBS MBA. Here are the Top 10 things I’ve learned since. Letters after your name are only as valuable as how much you use the knowledge & skills which resulted in them. Every day is a CPD Day, if you pay attention....
Cheque presentation photos – who wants to see another? Not Editors. Instead, in just an hour you can make a short video of how you raised the money for them to share on their Web & Social. Something active, not static. And communicate more messages....
When I joined the volunteer Committee of St Andrews Business Club in April 2016, the club’s future was in doubt. Despite the previous Committee introducing evening events and inspiring successful business leaders as speakers at its breakfast events, membership was 59...
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
