by Alan S. Morrison | Apr 20, 2020 | Business news, PR, public relations
Alan S. Morrison has had his commitment to professional excellence recognised by his professional body, the Chartered Institute of Public Relations (CIPR), by being appointed a CIPR Accredited PR Practitioner. Alan, who owns and runs ASM Media & PR, has been...
by Alan S. Morrison | Mar 11, 2020 | Photography, PR, public relations
Engaging pictures and video are a key tool for the media in the fight to get the attention of readers, so if you want to maximise your odds of getting coverage across your target media it’s important to ensure you provide multimedia content which not only has the...
by Alan S. Morrison | Jan 29, 2020 | PR, public relations
DON’T send your story to all the media you can think of! Relevance to their audience is the #1 thing they look for and only some will run your kind of story. The others will be annoyed and get a bad impression of your brand. A Chartered Institute of Public...
by Alan S. Morrison | Jan 19, 2020 | marketing, PR, public relations
You may have read recently about how Digital Acceleration – a major change in how newspaper brands owned by JPI Media will work – is being introduced in Scotland. Why should you care and what will it mean for your business if you use PR as part of your...
by Alan S. Morrison | Jan 15, 2020 | PR, public relations
Knowing the best days and times to send your story to each media outlet helps your pitch for coverage. PR pros know or can research them using industry data tools.
