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What is Public Relations?

What is Public Relations?

by asmadmin | Sep 7, 2020 | communications, marketing, PR, public relations, reputation, Reputation management

Public Relations, in one form or another, is all around us every day. It’s used to influence changes in behaviour and beliefs in target publics (stakeholders) by most organisations. But how much do those who use it, and those influenced by it, understand what it...
From the Archive – How we can all learn from how guerilla marketing was used to disarm real guerillas

From the Archive – How we can all learn from how guerilla marketing was used to disarm real guerillas

by asmadmin | Aug 18, 2020 | communications, marketing

This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
Client News – Second success in days for Royal-backed Angus sports charity

Client News – Second success in days for Royal-backed Angus sports charity

by asmadmin | Aug 15, 2020 | Client news, Community news, Local News, Rugby News

An Angus sports charity is enjoying a second high-profile recognition of its work promoting community health and wellbeing through rugby just days after HRH The Earl of Forfar became its Royal Patron. Last week, on August 3, The Strathmore Community Rugby Trust (SCRT)...
Client News – Scottish software consultancy Horisk’s new platform for Scottish Procurement helping public bodies kickstart Covid-19 economy response

Client News – Scottish software consultancy Horisk’s new platform for Scottish Procurement helping public bodies kickstart Covid-19 economy response

by asmadmin | Aug 5, 2020 | Business news, Client news, software

A new platform developed by Scots software consultancy Horisk Leslie Development for Scottish Procurement is helping Scotland’s public bodies embed sustainability requirements in their procurement, kickstarting the national economic recovery post-Covid-19. The...
Client News – HRH Earl of Forfar so impressed by Angus sports charity’s work he becomes its Royal Patron

Client News – HRH Earl of Forfar so impressed by Angus sports charity’s work he becomes its Royal Patron

by asmadmin | Aug 3, 2020 | Client news, Community news, PR, Rugby News

A visit to see the work of an Angus sports charity so impressed HRH the Earl of Forfar last July that he’s become its Royal Patron, sent a video message of support and is planning another visit. On July 1 last year Their Royal Highnesses the Earl and Countess of...
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