Alan Morrison's OUBS MBA graduation.

Alan Morrison’s OUBS MBA graduation.

It’s 20 years this week since I completed my OUBS MBA.

Here are the Top 10 things I’ve learned since.

  1. Letters after your name are only as valuable as how much you use the knowledge & skills which resulted in them.
  2. Every day is a CPD Day, if you pay attention. Don’t rest on your laurels.
  3. Always think Win-Win.
  4. Asking questions is more valuable than opining.
  5. The more integrated Strategy, Marketing, Public Relations, Sales and Operations are, the more they’ll act as catalysts for each other.
  6. Your in-role capability is all about your Team. Inspire by leading from the front, nurture & support them and they’ll deliver a bountiful set of results because they want to, not because of any target, extrinsic reward or pressure.
  7. Creativity is massively powerful and underrated. Nurture it in yourself & colleagues.
  8. To be a successful creative person you need Positivity, Playfulness, Passion, Persistence and Persuasion (Jane Henry, 2001)
  9. Never assume you’re the smartest person in the room. There are different kinds of ‘smarts’ and you’ll probably need a variety of them to ace each project.
  10. The OU Family is a wonderful, friendly, helpful network

READ MORE about my MBA journey on the OUBS site https://business-school.open.ac.uk/study/our-student-stories/alan-morrison