by Alan S. Morrison | Jul 22, 2025 | communications, marketing, public relations, Social media
One of the major things we use social media for is to generate traffic to our websites by sharing links in our posts. The problem is the social networks want you and your followers to stay on them and not be taken elsewhere by an outbound link. That’s why several...
by Alan S. Morrison | Jul 16, 2025 | communications, marketing, PR, public relations, reputation, Reputation management
In previous posts I’ve explained how best practice Public Relations is about helping your organisation achieve its goals via contributing to Business and Communication Outcomes and Impacts, media coverage is the Means and not the End of PR and Media Relations towards...
by Alan S. Morrison | Jun 27, 2025 | Business news, communications, marketing, PR, public relations
In a previous post I explained what Barcelona 3.0 Principles are and why people who pay for Public Relations should understand them and ask if the people they’re paying are using them to properly measure and evaluate the effectiveness, and therefore value, of the...
by Alan S. Morrison | Jun 3, 2025 | communications, PR, public relations
For understandable reasons, there’s training around, often free, for owners of small businesses to learn how to use public relations tools to get their business into the media themselves. Most give good basic advice and allow them to pitch their story to media they’d...
by Alan S. Morrison | May 8, 2025 | Client news, Community news, Entertainment News, Local News, Music, Rugby News, Sports News
Four months of tunes, tastes and tries are set to begin soon at Strathmore Rugby Club in Forfar in order to help fund its role as a community hub as well as its rugby. The club began holding an annual Summer Strathmore Sessions club music event and a Lochside 10s...
