by Alan S. Morrison | Sep 17, 2020 | Client news, TV, Vintage
While most UK retailers are announcing bad news, Scots vintage specialist Scaramanga is celebrating its products being seen for the first time on a global network TV drama. Innovative new show, The Third Day, starring Jude Law, Emily Watson and Naomie Harris,...
by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
by Alan S. Morrison | Sep 7, 2020 | communications, marketing, PR, public relations, reputation, Reputation management
Public Relations, in one form or another, is all around us every day. It’s used to influence changes in behaviour and beliefs in target publics (stakeholders) by most organisations. But how much do those who use it, and those influenced by it, understand what it...
by Alan S. Morrison | Aug 18, 2020 | communications, marketing
This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
by Alan S. Morrison | Aug 15, 2020 | Client news, Community news, Local News, Rugby News
An Angus sports charity is enjoying a second high-profile recognition of its work promoting community health and wellbeing through rugby just days after HRH The Earl of Forfar became its Royal Patron. Last week, on August 3, The Strathmore Community Rugby Trust (SCRT)...
