by asmadmin | Nov 26, 2024 | Business news, communications, marketing, PR, public relations, Social media
If you don’t work in the always-on opportunity-seeking worlds of Public Relations, Social Media, Marketing, Media or Politics, you may have heard of BlueSky by now but not have properly looked at it yet. In brief, it’s one of the newest social media platforms, backed...
by asmadmin | Nov 16, 2024 | communications, Social media
If you’re a regular user of LinkedIn, for some time you’ll have seen many users posting links to external websites in the Comments of their post instead of the body. This started because people who study these things reckoned the LinkedIn algorithm is reach-penalising...
by asmadmin | Nov 5, 2024 | communications, PR, public relations, Social media
If you’re still using hashtags to flag #topics in Linkedin posts to the algorithm, you’ve been wasting your time for months. Hashtags have been used for several years on social platforms to allow users to tell others and the algorithm what topics are in the post – so...
by asmadmin | Jun 13, 2024 | communications, marketing, PR, public relations
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
by asmadmin | Mar 27, 2024 | communications, PR, public relations
Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
by asmadmin | Dec 10, 2023 | communications, copywriting, marketing, PR, public relations, reputation, Reputation management, Storytelling
Framing is an important concept and practice in Public Relations and communication in general. Using the metaphor of taking a photograph of a scene in front of, framing is about what, out of all the facts and views, you choose to include in your story. Like zooming in...
