by Alan S. Morrison | Aug 18, 2020 | communications, marketing
This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales
In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management
In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...
by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy
In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
by Alan S. Morrison | Jul 8, 2020 | brand awarness, communications, marketing, PR, public relations, Social media
As I’m a great advocate of the marketing maxim that you should ask your audience what they want, to decide the topic of this blog I ran a poll on LinkedIn. So, here’s how to increase your brand awareness! I’ll break them down into the PESO types of media as is best...
by Alan S. Morrison | Jul 1, 2020 | communications, Covid-19, customer service, marketing, PR, public relations, reputation, Reputation management, stakeholder management
Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...
