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How can PR bring you new business?

How can PR bring you new business?

by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales

When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
What is PR?

What is PR?

by Alan S. Morrison | Sep 7, 2020 | communications, marketing, PR, public relations, reputation, Reputation management

Most people who’ve heard of or seen the term ‘PR’ or ‘Public Relations’, often in the news, have an understanding of what they think it is. But, for various reasons, what they understand is usually either wrong or, at best, only a partial picture. What they typically...
From the Archive – How we can all learn from how guerilla marketing was used to disarm real guerillas

From the Archive – How we can all learn from how guerilla marketing was used to disarm real guerillas

by Alan S. Morrison | Aug 18, 2020 | communications, marketing

This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
How to get your target customer to act NOW!

How to get your target customer to act NOW!

by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales

  In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
How to prompt Desire for your product or service NOW

How to prompt Desire for your product or service NOW

by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management

In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...
How to get your target audience’s interest

How to get your target audience’s interest

by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy

In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
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