by Alan S. Morrison | Nov 16, 2024 | communications, Social media
If you’re a regular user of LinkedIn, for some time you’ll have seen many users posting links to external websites in the Comments of their post instead of the body. This started because people who study these things reckoned the LinkedIn algorithm is reach-penalising...
by Alan S. Morrison | Nov 5, 2024 | communications, PR, public relations, Social media
If you’re still using hashtags to flag #topics in Linkedin posts to the algorithm, you’ve been wasting your time for months. Hashtags have been used for several years on social platforms to allow users to tell others and the algorithm what topics are in the post – so...
by Alan S. Morrison | Jun 13, 2024 | communications, marketing, PR, public relations
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
by Alan S. Morrison | Mar 27, 2024 | communications, PR, public relations
Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
by Alan S. Morrison | Dec 10, 2023 | communications, copywriting, marketing, PR, public relations, reputation, Reputation management, Storytelling
Lady Mone’s commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on...
by Alan S. Morrison | May 10, 2023 | communications, customer service, Management, Process optimisation, Strategy
The rapid influx of the new wave of Artificial Intelligence (AI) tools – from ChatGPT and DALL-E to Google Bard and New Bing Chat AI Chat – have brought predictions of job losses as processes currently done by people will in future be processed by AI-driven IT. Many...
