Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – Brothers buy £1m new HQ to enable next phase of Caltech Lifts’ £6m growth plan, including even better service
The brothers who run Caltech Lifts have unlocked the next phase of its plan to grow to £6m turnover and improve its service by buying a new HQ building in Dundee with warehouses and rental offices for £1m.
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Client News – Scottish parents praising first illustrated verse book in Scots in a new inclusive environmental Scottish fable world for today’s kids
Scottish parents are praising the first illustrated verse book in Scots in a new inclusive environmental Scottish fable world for young children relevant to today’s culture created by a pair of creative Scots.
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PR explained – What is framing and why is it important in Public Relations?
Lady Mone's commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on a...
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Client News – Montrose people tell community council how Seagreen micro-grants it allocated have powered positive local projects
Montrose community project members have described how Seagreen Community Benefit micro-grants allocated by Montrose Community Council have enabled them to make positive changes for local people. The Seagreen Community Benefit Fund has been established to benefit...
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Client News – Agricar Group joins the team of Angus rugby charity’s sponsors
Agriculture and construction equipment and services group Agricar has joined the team of sponsors of award-winning Angus sports and wellbeing charity Strathmore Community Rugby Trust. The trust was founded in 2017 to increase public participation in sport,...
read morePR Explained – Why Booths restaffing tills is more than just good PR
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.") because "We have based this not only on what...
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Client News – Cupar vintage firm celebrating Marvel-ous 25th silver screen supply success with free in-store family treasure hunt
Cupar vintage specialist Scaramanga is holding a free in-store family treasure hunt from today to celebrate the release of the 25th movie to included its products – The Marvels. Families and groups going in-store at the Prestonhall Industrial Estate from today till...
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Client News – Award win is perfect 45th birthday present for Caltech Lifts
Caltech Lifts has been named Best Dundee-based Family Business of the Year in The Courier Business Awards 2023 days after it celebrated its 45th birthday. The family firm, founded in Dundee in 1978 by engineer Howard Renwick and now run by his sons Andrew and Fraser,...
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Client News – Indiana Jones film locks in Scaramanga’s reputation as a go-to movie supplier for vintage items
The UK release of Indiana Jones and the Dial of Destiny on Wednesday [June 28] will lock in Scots firm Scaramanga’s place as a go-to supplier of vintage lifestyle items to Hollywood movies – as it’ll be the fifth Tinseltown flick with its products released in just...
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Client News – Public sector projects performance helps Horisk win Best Small Business at 2023 Fife Business Awards
An excellent record of delivering easy-to-use, secure and accessible online platforms for high-profile public sector projects has helped Fife web consultancy Horisk Leslie Development win the Small Business award at the 2023 Fife Business Awards. The Fife web...
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