Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client news – How to use research for innovation and business growth
People doing business in North-East Fife can learn how to use research to drive innovation and business growth at St Andrews Business Club’s next event on February 13. In the joint event with Business Gateway Fife, to be held at the Old Course Hotel from 5.30pm,...
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Client News – Stan & Ollie – the 9th fine movie Scaramanga has gotten into!
Scots vintage specialist Scaramanga is on Cloud Nine after one of its antique suitcases is used in a ‘significant’ scene in the new Laurel & Hardy biopic Stan & Ollie, released in the UK today. The film is the ninth Hollywood or major UK movie to use products from the...
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Client News – Powercases sails RYA member deal across the line
Members of the Royal Yachting Association (RYA) can from today buy cutting-edge off-grid power products at privileged prices after a young Scottish company sailed its way to its second deal with a well-established brand. Created last year, Dundee-based Powercases...
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Client News – Powercases helping GB Snowsports Coach #GoBeyond for winning edge in World Championships training
Portable power products brought to Europe by a young Scottish company are helping the Scot coaching GB Snowsport’s top park and pipe World Championship hopes use his video camera and phone longer on the slopes to help them gain a winning edge. Started last year,...
read moreClient News – Angus Rugby Academy ahead of target in 2nd season
The rugby academy founded by an Angus sports charity is well on its way to beating its target jump in participation for its second season with just four months gone. The academy, run by The Strathmore Rugby Club Community Trust at Strathmore RFC’s ground in Forfar,...
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Client News – Terry swapping printing for putting and poolsides
St Andrews businessman Terry Scanlon is handing over his ink roller to swap printing for more putting and poolsides in the sun after 35 years running West Port Print & Design and 54 years in the print trade. Terry (69) started the business in 1983 with just two staff...
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Client News – Ethiopia coffee trip helps Leo (24) go for career and tackle anxiety
A 24-year-old Fife coffee professional in training overcame issues with anxiety to organise his first solo foreign trip – to learn about coffee in Ethiopia and work towards a career as a green coffee buyer. Leo Hector, from Ladybank, landed a job at social enterprise...
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Client News – Angus to get a new Clan!
Angus is to get a new Clan early next year. But instead of wearing its own-design tartan kilts and ties, it will feature red scrum caps. The ‘Strathmore Clan’ will be created by Strathmore Rugby Club Community Trust in partnership with Trust Rugby International (tri)...
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Client News – ‘You’re inspired!’ – Angus pupils and firms get Apprenticeships info at careers fair
Angus school pupils, teachers, firms, career advisors and college staff focused on the apprenticeship family while discovering local training, job and enterprise opportunities in the ‘It’s Your Future!’ Angus Careers Fair at the Carnoustie Golf Hotel. This year the...
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Client News – Andrew Carnegie’s great-great-great grandson to play him…at Carnegie Hall Dunfermline!
A musical about the life of legendary Scots businessman and philanthropist Andrew Carnegie will have a two-night run at Carnegie Theatre, Dunfermline, starring his great-great-great grandson as him, to mark the centenary of his death. 28-year-old singing teacher Joe...
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