The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer

The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer

by | Feb 1, 2021 | communications, Covid-19, Leadership, Management, PR, public relations, Reputation management, Sales, stakeholder management, Trust

This year’s Edelman Trust Barometer Survey reveals a series of opportunities for business leaders based on changes in how their different audiences apportion their trust. Trust, as we know, is vital for high performance internally as well as for gaining and...

PR – Managing stakeholder expectations – how to be less like Boris & Matt and more like Michael

by | Jul 1, 2020 | communications, Covid-19, customer service, marketing, PR, public relations, reputation, Reputation management, stakeholder management

Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...
PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

PR – 9 ways to win the trust vital to get new clients for your Covid-19 bounceback

by | Jun 23, 2020 | communications, Covid-19, customer service, Management, marketing, PR, public relations, reputation, Reputation management, Sales, Strategy, Trust

The existential fear created by the Covid-19 pandemic and resulting lockdown has generated a retreat to trusted brands according to Survata research quoted by Search Engine Land. This isn’t surprising. Most of us react to a threat we can’t challenge by retreating to...