Cheque presentation photos – who wants to see another? Not Editors. Instead, in just an hour you can make a short video of how you raised the money for them to share on their Web & Social. Something active, not static. And communicate more messages....
If you read the technology or business sections of major media, you can’t help but have noticed the legions of articles about the new generation of Artificial Intelligence (AI) tools recently launched. There have been many expert reviews written about them. For the...
How do you know if your public relations campaign has been a success or not? It’s The $64,000 Question when you’ve paid a PR practitioner good money to do it for you. It’s also the right question, one you should be asking and getting a credible answer to which can’t...
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
In September 2012, Google launched its Google Maps-based 360 virtual tour product, then called Google Business Photos, in the UK, after trialling it in the US. What it offered businesses with a listing in Google Maps was the ability for potential customers to walk...
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
