by asmadmin | Mar 27, 2024 | communications, PR, public relations
Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
by asmadmin | Dec 10, 2023 | communications, copywriting, marketing, PR, public relations, reputation, Reputation management, Storytelling
Framing is an important concept and practice in Public Relations and communication in general. Using the metaphor of taking a photograph of a scene in front of, framing is about what, out of all the facts and views, you choose to include in your story. Like zooming in...
by asmadmin | Nov 12, 2023 | Business news, customer service, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.”) because “We have based this not...
by asmadmin | May 2, 2023 | advertising, charity news, communications, Graphic design, marketing, PR, public relations, Public sector news, Sales, Social media
Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...
by asmadmin | Apr 24, 2023 | Leadership, Management, MBA, PR, public relations, reputation, Strategy
It’s 20 years this week since I completed my OUBS MBA. Here are the Top 10 things I’ve learned since. Letters after your name are only as valuable as how much you use the knowledge & skills which resulted in them. Every day is a CPD Day, if you pay attention....
by asmadmin | Apr 19, 2023 | AI, communications, PR, public relations
A use for AI Image Generation in the PR & Comms Process: briefing photographers for a PR shot if you can’t be there. I’ve used the free New Bing AI Image Generator to generate what I want a client and his retained photographer to get for an upcoming...
