by Alan S. Morrison | May 11, 2020 | communications, Covid-19, PR, public relations, reputation
Would you be happy to send your child back to school today? Or go back to your office, or meet clients at theirs? No, I didn’t think so. To enable Britain to get back to work, when local law allows it, companies, organisations and governments around the UK need to...
by Alan S. Morrison | May 6, 2020 | Business news, Covid-19, marketing, PR, public relations
The Edelman Trust Barometer Spring 2020 Update has important information for UK businesses and their leaders if they want to retain or gain the trust of the public, including their key stakeholders, while navigating their way through the Covid-19 crisis. 56% of people...
by Alan S. Morrison | Apr 29, 2020 | advertising, Covid-19, marketing
There’s been no shortage of opinions shared about what brands should be doing and saying during Covid-19. This is what research of brand audiences is saying they want to see your brand do and say: Be part of the solution, or its support – A Kantar survey...
by Alan S. Morrison | Apr 20, 2020 | Business news, PR, public relations
Alan S. Morrison has had his commitment to professional excellence recognised by his professional body, the Chartered Institute of Public Relations (CIPR), by being appointed a CIPR Accredited PR Practitioner. Alan, who owns and runs ASM Media & PR, has been...
by Alan S. Morrison | Mar 11, 2020 | Photography, PR, public relations
Engaging pictures and video are a key tool for the media in the fight to get the attention of readers, so if you want to maximise your odds of getting coverage across your target media it’s important to ensure you provide multimedia content which not only has the...
