by Alan S. Morrison | Jun 21, 2020 | communications, Covid-19, marketing, PR, public relations, reputation, Reputation management, stakeholder management, Trust
There’s a huge and increasingly-urgent debate taking place between governments and businesses still locked down because of Covid-19 over the ‘social distance’ they’ll have to operate when they can reopen. Pubs, restaurants and others types of businesses have been...
by Alan S. Morrison | May 26, 2020 | Covid-19, stakeholder management, Trust
The Covid-19 pandemic has seen consumers retreat to trusted brands. That’s great if yours is already trusted. But Covid-19 has also created and opportunity for challenger brands – Edelman found more than a third of people have started using a new brand because of the...
by Alan S. Morrison | May 19, 2020 | Covid-19, Leadership, Management, PR, reputation
Now the UK lockdown is starting to ease, the question facing many organisations is ‘How do we get back to work safely?’ In order for parents of school-age children to be able to return to a shared workplace, their children need to go back to school. But as things...
by Alan S. Morrison | May 11, 2020 | communications, Covid-19, PR, public relations, reputation
Would you be happy to send your child back to school today? Or go back to your office, or meet clients at theirs? No, I didn’t think so. To enable Britain to get back to work, when local law allows it, companies, organisations and governments around the UK need to...
by Alan S. Morrison | May 6, 2020 | Business news, Covid-19, marketing, PR, public relations
The Edelman Trust Barometer Spring 2020 Update has important information for UK businesses and their leaders if they want to retain or gain the trust of the public, including their key stakeholders, while navigating their way through the Covid-19 crisis. 56% of people...
by Alan S. Morrison | Apr 29, 2020 | advertising, Covid-19, marketing
There’s been no shortage of opinions shared about what brands should be doing and saying during Covid-19. This is what research of brand audiences is saying they want to see your brand do and say: Be part of the solution, or its support – A Kantar survey...
