by Alan S. Morrison | Oct 22, 2020 | brand awarness, communications, Local News, marketing, PR, public relations, Trust
[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...
by Alan S. Morrison | Oct 5, 2020 | marketing, PR, public relations, reputation, Reputation management, Reviews
It’s long been recognised in marketing that a third-party endorsement is one of the most marketing powerful tools you can use. The reason is that it helps build trust with people who’ve not done business with you before – making them more likely to enquire about your...
by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
by Alan S. Morrison | Sep 7, 2020 | communications, marketing, PR, public relations, reputation, Reputation management
Public Relations, in one form or another, is all around us every day. It’s used to influence changes in behaviour and beliefs in target publics (stakeholders) by most organisations. But how much do those who use it, and those influenced by it, understand what it...
by Alan S. Morrison | Aug 18, 2020 | communications, marketing
This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
by Alan S. Morrison | Jul 28, 2020 | advertising, communications, copywriting, marketing, Sales
In last week’s blog, I wrote about the third step in the AIDA model of advertising, Desire. This week it’s the turn of the final step – Action! By this point you’ve honked the car horn at your target customer, they’ve turned their head, you’ve got their interest in...
