PR – Why leaders now need to ‘eat their own dog food’

by Alan S. Morrison | May 19, 2020 | Covid-19, Leadership, Management, PR, reputation

Now the UK lockdown is starting to ease, the question facing many organisations is ‘How do we get back to work safely?’ In order for parents of school-age children to be able to return to a shared workplace, their children need to go back to school. But as things...

PR – Building trust will be crucial to getting Britain back to work

by Alan S. Morrison | May 11, 2020 | communications, Covid-19, PR, public relations, reputation

Would you be happy to send your child back to school today? Or go back to your office, or meet clients at theirs? No, I didn’t think so. To enable Britain to get back to work, when local law allows it, companies, organisations and governments around the UK need to...

PR – New data on what businesses must do to build trust during Covid-19

by Alan S. Morrison | May 6, 2020 | Business news, Covid-19, marketing, PR, public relations

The Edelman Trust Barometer Spring 2020 Update has important information for UK businesses and their leaders if they want to retain or gain the trust of the public, including their key stakeholders, while navigating their way through the Covid-19 crisis. 56% of people...

Company News – Angus PR’s commitment to excellence recognised by professional body

by Alan S. Morrison | Apr 20, 2020 | Business news, PR, public relations

Alan S. Morrison has had his commitment to professional excellence recognised by his professional body, the Chartered Institute of Public Relations (CIPR), by being appointed a CIPR Accredited PR Practitioner. Alan, who owns and runs ASM Media & PR, has been...

PR explained – How to send media pictures, video and audio in the right sizes and formats to maximise coverage and engagement

by Alan S. Morrison | Mar 11, 2020 | Photography, PR, public relations

Engaging pictures and video are a key tool for the media in the fight to get the attention of readers, so if you want to maximise your odds of getting coverage across your target media it’s important to ensure you provide multimedia content which not only has the...

PR tips – who should be on your media list

by Alan S. Morrison | Jan 29, 2020 | PR, public relations

DON’T send your story to all the media you can think of! Relevance to their audience is the #1 thing they look for and only some will run your kind of story. The others will be annoyed and get a bad impression of your brand. A Chartered Institute of Public...