Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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9 reasons why you shouldn’t ignore your local newspaper when doing local PR
[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...
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How to use reviews to improve your reputation
It’s long been recognised in marketing that a third-party endorsement is one of the most marketing powerful tools you can use. The reason is that it helps build trust with people who’ve not done business with you before – making them more likely to enquire about your...
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Client News – Strathmore Community Rugby Trust wins at Scottish Charity Awards
The Strathmore Community Rugby Trust (SCRT) has been recognised for its work promoting community health and wellbeing through rugby with a win at the Scottish Charity Awards. Last month, just 11 days after the Trust announced that His Royal Highness the Earl of Forfar...
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Client News – Scots recruitment software innovator eTalent begins overseas expansion with appointment of Ireland Distributor
Scots recruitment software innovator eTalent has begun its overseas expansion with the appointment of Dublin-based Venture Financial Recruitment as its Ireland Distributor in a two-year £200k+ deal. Edinburgh-headquartered eTalent offers a unique AI-driven web...
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Client News – Scots vintage specialist goes global with 1st HBO/Sky TV role
While most UK retailers are announcing bad news, Scots vintage specialist Scaramanga is celebrating its products being seen for the first time on a global network TV drama. Innovative new show, The Third Day, starring Jude Law, Emily Watson and Naomie Harris,...
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How can PR bring you new business?
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
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What is Public Relations?
Public Relations, in one form or another, is all around us every day. It’s used to influence changes in behaviour and beliefs in target publics (stakeholders) by most organisations. But how much do those who use it, and those influenced by it, understand what it...
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From the Archive – How we can all learn from how guerilla marketing was used to disarm real guerillas
This month’s print edition of Wired UK has a great piece in the Ideas Bank section about how marketer Jose Miguel Sokoloff and his team at Lowe-SSP3 in Colombia helped the struggle against the FARC guerilla movement there by using clever marketing techniques. Careful...
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Client News – Second success in days for Royal-backed Angus sports charity
An Angus sports charity is enjoying a second high-profile recognition of its work promoting community health and wellbeing through rugby just days after HRH The Earl of Forfar became its Royal Patron. Last week, on August 3, The Strathmore Community Rugby Trust (SCRT)...
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Client News – Scottish software consultancy Horisk’s new platform for Scottish Procurement helping public bodies kickstart Covid-19 economy response
A new platform developed by Scots software consultancy Horisk Leslie Development for Scottish Procurement is helping Scotland’s public bodies embed sustainability requirements in their procurement, kickstarting the national economic recovery post-Covid-19. The...
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