by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Oct 14, 2022 | Case Study, Google Street View Trusted, marketing, PR, public relations
In September 2012, Google launched its Google Maps-based 360 virtual tour product, then called Google Business Photos, in the UK, after trialling it in the US. What it offered businesses with a listing in Google Maps was the ability for potential customers to walk...
by Alan S. Morrison | Oct 6, 2022 | communications, marketing, PR, public relations
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
by Alan S. Morrison | Sep 21, 2022 | communications, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
by Alan S. Morrison | Oct 12, 2021 | brand awarness, communications, marketing, PR, public relations
This is a question I get asked a lot. Most often when a business owner first contacts me about doing some public relations. But there are some hidden issues wrapped up in this question you need to understand. Issues Firstly, getting your business or organisation...
by Alan S. Morrison | Jun 11, 2021 | Business news, Client news, marketing
360 virtual tours can help Scotland’s economy rebound faster and more resiliently, even if the third Covid wave rolls back unlocking, say businesses benefitting from using them during and after the second Lockdown, as well as sector experts. The retail, hospitality...
