by Alan S. Morrison | Oct 6, 2022 | communications, marketing, PR, public relations
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
by Alan S. Morrison | Sep 21, 2022 | communications, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
by Alan S. Morrison | Oct 12, 2021 | brand awarness, communications, marketing, PR, public relations
This is a question I get asked a lot. Most often when a business owner first contacts me about doing some public relations. But there are some hidden issues wrapped up in this question you need to understand. Issues Firstly, getting your business or organisation...
by Alan S. Morrison | Jun 11, 2021 | Business news, Client news, marketing
360 virtual tours can help Scotland’s economy rebound faster and more resiliently, even if the third Covid wave rolls back unlocking, say businesses benefitting from using them during and after the second Lockdown, as well as sector experts. The retail, hospitality...
by Alan S. Morrison | Mar 9, 2021 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management
As I said in my blog last year, public relations is about your reputation and your relationships with your publics – those people you wish to have a positive relationship with. So how does the process of public relations work? Process Since adopting the Stockholm...
by Alan S. Morrison | Oct 22, 2020 | brand awarness, communications, Local News, marketing, PR, public relations, Trust
[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...