by asmadmin | Dec 11, 2024 | ADHD, Case Study, Client news, communications, Local News, marketing, PR, public relations
The Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with disabilities to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by asmadmin | Nov 26, 2024 | Business news, communications, marketing, PR, public relations, Social media
If you don’t work in the always-on opportunity-seeking worlds of Public Relations, Social Media, Marketing, Media or Politics, you may have heard of BlueSky by now but not have properly looked at it yet. In brief, it’s one of the newest social media platforms, backed...
by asmadmin | Jun 13, 2024 | communications, marketing, PR, public relations
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
by asmadmin | Mar 20, 2024 | Business news, Client news, marketing, Sales, Sales News
A UK-wide student sales competition being praised by Scots firms for identifying talented students to interview for hard-to-fill jobs is planning a bigger event next year. Speed-selling and sales meetings with experienced sales professionals were among a series of...
by asmadmin | Dec 10, 2023 | communications, copywriting, marketing, PR, public relations, reputation, Reputation management, Storytelling
Framing is an important concept and practice in Public Relations and communication in general. Using the metaphor of taking a photograph of a scene in front of, framing is about what, out of all the facts and views, you choose to include in your story. Like zooming in...
by asmadmin | Nov 12, 2023 | Business news, customer service, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
In case you missed it, last week Northern quality supermarket chain Booths announced that it’s removing self-scan tills at its stores (except the two busiest “to meet the needs of our customers during very busy periods.”) because “We have based this not...
