by Alan S. Morrison | Jun 16, 2020 | Business news, communications, marketing, PR, public relations, reputation, Social media, stakeholder management
The Covid-19 pandemic has provided plenty of stories for print media. But it’s been bad news for them in terms of sales of print editions and advertising since the start of the UK lockdown. The number of people buying print editions while shopping or making other...
by Alan S. Morrison | May 6, 2020 | Business news, Covid-19, marketing, PR, public relations
The Edelman Trust Barometer Spring 2020 Update has important information for UK businesses and their leaders if they want to retain or gain the trust of the public, including their key stakeholders, while navigating their way through the Covid-19 crisis. 56% of people...
by Alan S. Morrison | Apr 29, 2020 | advertising, Covid-19, marketing
There’s been no shortage of opinions shared about what brands should be doing and saying during Covid-19. This is what research of brand audiences is saying they want to see your brand do and say: Be part of the solution, or its support – A Kantar survey...
by Alan S. Morrison | Feb 27, 2020 | marketing, Social media
Scheduling a series of identical or similar social posts in Hootsuite can be time-consuming and boring. The good news is there’s a quick way to make a copy of one already scheduled, edit it and schedule it for a later date. This is really useful if you’re doing a...
by Alan S. Morrison | Feb 26, 2020 | marketing
That picture of you and your loved one on holiday is fine for your Facebook profile pic, but NOT your LinkedIn account! A simple headshot will create a more professional first impression to potential clients.
by Alan S. Morrison | Feb 12, 2020 | marketing
Find the questions your target market wants answered in the FAQ section of your website by using Answer The...
