by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Oct 14, 2022 | Case Study, Google Street View Trusted, marketing, PR, public relations
In September 2012, Google launched its Google Maps-based 360 virtual tour product, then called Google Business Photos, in the UK, after trialling it in the US. What it offered businesses with a listing in Google Maps was the ability for potential customers to walk...
by Alan S. Morrison | Oct 6, 2022 | communications, marketing, PR, public relations
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
by Alan S. Morrison | Sep 28, 2022 | brand awarness, Case Study, communications, PR, public relations
Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
by Alan S. Morrison | Sep 22, 2022 | Case Study, Event planning, Management, Process optimisation, public relations, reputation, stakeholder management, Strategy
When I joined the volunteer Committee of St Andrews Business Club in April 2016, the club’s future was in doubt. Despite the previous Committee introducing evening events and inspiring successful business leaders as speakers at its breakfast events, membership was 59...
by Alan S. Morrison | Sep 21, 2022 | communications, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
